Satine Jersey Сөт Упаковкасы by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 A' Design Award Тимер бүләге in Упаковка Дизайны Competition Category.
ТимерУпаковка· 2022
Satine Jersey Сөт Упаковкасы
Client: Yili Group
A' Design Award Тимер бүләге Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #134131The Design
About Satine Jersey Сөт Упаковкасы
Satine Jersey — премиум Jersey сөте продукты өчен эшләнгән упаковка. Дизайн локсны һәм сөтнең чыгышын чагылдыру өчен Ар-Деко стилен куллана. Фон Satine яшел төс белән капланган, логотип алтын төсендә эшләнгән. Алтын сызыклы иллюстрацияләрдә Британия ландшафты һәм Jersey сөт фермасы, Лондон Күзе белән әйләндереп алынган рәвештә сурәтләнгән. Продукт исеме Британия традициясен искә төшерү өчен Европа мөһер балавызы мотивы эчендә урнаштырылган. Эчке упаковка алюминий фольгадан, тышкы кабы исә төрле төсләргә ялтырап торган көмеш кәгазьдән ясалган.
The Recognition
About the A' Design Award Тимер бүләге
Satine Jersey Сөт Упаковкасы – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Satine Jersey Сөт Упаковкасы югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Satine Jersey Сөт Упаковкасы җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
- Dimensions & Packaging
- Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm - Tags
- Packaging, milk, premium, China, Jersey
- Production Technology
- Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper - Design Challenge
- Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
- Research
- In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
- Inspiration
- The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
- Project Duration
- The project started in February, 2020 and the product is launched in April, 2020.
- Operation Flow
- The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
- Team Members
- Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - Image Credits
- All photos credits to blackandgold Shanghai, 2022.
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