Freeze Dried Кофе Төргәге by Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Кофе Төргәге by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Алтын бүләге in Упаковка Дизайны Competition Category.

АлтынУпаковка· 2022

Freeze Dried Кофе Төргәге

by Shanghai Yuanshang Culture Communication Co., Ltd.

Client: Huzhou Jinnuokang Health Technology Co., Ltd.

A' Design Award Алтын бүләге Winner in Упаковка Category

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Verified Award Winner
Verify Award Status for #134719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeze Dried Кофе Төргәге

Freeze Dried — яшь кулланучылар базары өчен ясалган кофе төргәге дизайны. Төргәк заманча кыяфәтне традицион кытай мәдәнияте элементлары белән берләштерә. Визуаль концепция биш стихиягә — алтын, агач, су, ут һәм җиргә — нигезләнгән һәм традицион кытай төсләрен куллана. Зур банкага берничә кечерәк банка сыя, шуңа күрә комплектны саклау һәм йөртү җиңел. Һәр кечкенә банка яңадан ябыла торган, бу кулланылган кофе күләмен контрольдә тотарга ярдәм итә. Тышкы этикетка каплаулы кәгазьдә басылган, ә кечкенә банкалар полипропиленнан ясалган.

The Recognition

About the A' Design Award Алтын бүләге

Freeze Dried Кофе Төргәге – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. Freeze Dried Кофе Төргәге чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. Freeze Dried Кофе Төргәге көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensions & Packaging: Diameter 95mm
Height 130mm
Tags: Ingenious, Quality, Fashion
Production Technology: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Design Challenge: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Research: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiration: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Project Duration: The project started in Shanghai in November 2020 and ended in May 2021.
Operation Flow: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.