Stories of Communication Beренчел Функция: Бренд Идентификациясен Проектлау by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Бронза бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.
БронзаГрафика· 2022
Stories of Communication Beренчел Функция: Бренд Идентификациясен Проектлау
by Mengyi Xie
Client: School of Communication, East China Normal University
A' Design Award Бронза бүләге Winner in Графика Category
Verified Award Winner
Verify Award Status for #136234The Design
About Stories of Communication Beренчел Функция: Бренд Идентификациясен Проектлау
Китап Тексты: "Коммуникация Хикәяләре" — университетның коммуникация мәктәбенең унбишенче юбилее өчен эшләнгән визуаль идентификация проекты. Төп логотип 15 санына нигезләнгән геометрик график сурәт булып тора. Төп логотиптан чыгып, 100 логотиптан торган гаилә эшләнде. Һәр логотип коммуникация тарихыннан бер хикәя, ачыш яки инициатива турында сөйли — борынгы заманнарда кулланылган төенле бавлардан алып беренче газетага һәм бөтендөнья челтәренә (world wide web) кадәр. Хронологик тәртиптә урнаштырылган логотиплар постерларда, чакыру кәгазьләрендә, брошюраларда, чара мәйданчыгы дисплейларында һәм истәлекле әйберләрдә кулланыла.
The Recognition
About the A' Design Award Бронза бүләге
Stories of Communication Beренчел Функция: Бренд Идентификациясен Проектлау – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Stories of Communication Beренчел Функция: Бренд Идентификациясен Проектлау югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Stories of Communication Beренчел Функция: Бренд Идентификациясен Проектлау ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Dimensions & Packaging
- There were all kinds of size for the physical application products in this project.
- Tags
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- Production Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Design Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Project Duration
- The project was in Shanghai.
- Operation Flow
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
- Team Members
- Mengyi Xie
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