Middle of Nowhere Primary Function: Веб-сайтның хата битләре by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Көмеш бүләге in Веб-сайт һәм Веб-дизайн Competition Category.
КөмешВеб· 2022
Middle of Nowhere Primary Function: Веб-сайтның хата битләре
by Yijia Xie
Client: IBM Research
A' Design Award Көмеш бүләге Winner in Веб Category
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- Verified Award Winner
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The Design
About Middle of Nowhere Primary Function: Веб-сайтның хата битләре
Book Text: Middle of Nowhere — тикшеренү оешмасы веб-сайты өчен ясалган 404 хата бите. 404 бите сорала торган веб-бит булмаганда пәйда була, һәм бу дизайн шул мизгелне уйланылган урыннарга сәяхәткә әйләндерә. Күрсәтелгән пейзажлар генератив каршылыклы челтәр — дөнья буйлап реаль пейзажларның меңләгән фотосурәтендә өйрәтелгән машина өйрәнү моделе ярдәмендә ясалган. Нәтиҗә — беркайда да булмаган урыннар. Бит адаптив веб-сайт итеп төзелгән, һәм максат — онлайн адашуны тынычландыргыч һәм кызыклы итү.
The Recognition
About the A' Design Award Көмеш бүләге
Middle of Nowhere Primary Function: Веб-сайтның хата битләре – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Middle of Nowhere Primary Function: Веб-сайтның хата битләре искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Middle of Nowhere Primary Function: Веб-сайтның хата битләре – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
- Dimensions & Packaging
- Responsive website construction
- Tags
- Machine Learning, Artificial intelligence, Website design, GAN
- Production Technology
- Generative adversarial network/Machine learning/UI Design
- Design Challenge
- It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
- Research
- Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
- Inspiration
- As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
- Project Duration
- 2021.11-2022.02 New York
- Operation Flow
- These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
- Team Members
- Design Lead/Art Director: Yijia Xie
- Image Credits
- IBM Research/Yijia Xie
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