Meandre Төп функция: Парфюмерия шешәсе, Парфюмерия упаковкасы by Jiawei Wu is a highly esteemed winner of the very prestigious 2022 A' Design Award Бронза бүләге in Упаковка Дизайны Competition Category.
БронзаУпаковка· 2022
Meandre Төп функция: Парфюмерия шешәсе, Парфюмерия упаковкасы
by Jiawei Wu
Client: Jiawei Wu Design
A' Design Award Бронза бүләге Winner in Упаковка Category
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- Verified Award Winner
- Verify Award Status for #137809
The Design
About Meandre Төп функция: Парфюмерия шешәсе, Парфюмерия упаковкасы
Китап тексты: Меандр — табигый хуш исләр брендлары өчен эшләнгән шешә һәм упаковка дизайны. Исеме француз теленнән алынган, "елга бөгелешләре" дигәнне аңлата. Дизайн, урманда сәяхәт итү тәэсирен тудыруны максат итеп куя. Капкач бөгелгән ботак формасын кабатлый, шешә исә агачны бөгү юлы белән формалаштырылган Төньяк Америка чиш агачыннан ясалган. Мәгълүмат карточкасында хуш исне рухландырган француз авыл урманының фотосурәте һәм тасвирламасы урнаштырылган. Хуш исдә фәкать табигый, агачсыман нотлар кулланылган.
The Recognition
About the A' Design Award Бронза бүләге
Meandre Төп функция: Парфюмерия шешәсе, Парфюмерия упаковкасы – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Meandre Төп функция: Парфюмерия шешәсе, Парфюмерия упаковкасы югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Meandre Төп функция: Парфюмерия шешәсе, Парфюмерия упаковкасы ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
- Dimensions & Packaging
- The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- Tags
- Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
- Production Technology
- All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
- Design Challenge
- The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
- Research
- The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
- Inspiration
- The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
- Project Duration
- The project started in 2020 and finished in 2021.
- Operation Flow
- Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
- Patents
- Jiawei Wu
- Team Members
- Jiawei Wu
- Image Credits
- Design:Jiawei Wu
Photo Credits: Sonia Szostak
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