Audemars Piguet Музей интерьеры дизайны by Atelier Brueckner

Audemars Piguet Музей интерьеры дизайны by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 A' Design Award Алтын бүләге in Интерьер Мәйданы һәм Күргәзмә Дизайны Competition Category.

АлтынИнтерьер· 2022

Audemars Piguet Музей интерьеры дизайны

by Atelier Brueckner

Client: Audemars Piguets

A' Design Award Алтын бүләге Winner in Интерьер Category

31,524

Verified Award Winner

Verify Award Status for #138641

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Audemars Piguet Музей интерьеры дизайны

Musee Atelier Audemars Piguet — Швейцария сәгать җитештерүчесе өчен булдырылган музей интерьеры. Күргәзмә 1100 квадрат метр мәйданны били һәм компания нигезләнгән авылда — Швейцариянең Ле-Брассю авылында урнашкан. Килүчеләр төзек хикәяләү белән аккан спираль маршрут буйлап баралар, һәм һәр бүлекнең үз дизайн теле бар. Скульптуралар, автоматлар һәм кинетик инсталляцияләр күргәзмәгә ритм бирә, ә күргәзмә үзе визуаль яктан тирә-як пейзаж белән бәйләнгән. Чагылышлар һәм күләгәләр тәүлек вакытына һәм ел фасылына карап үзгәрә.

The Recognition

About the A' Design Award Алтын бүләге

Audemars Piguet Музей интерьеры дизайны – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. Audemars Piguet Музей интерьеры дизайны чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. Audemars Piguet Музей интерьеры дизайны көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimensions & Packaging: The exhibition area is 1,100 sqm.
Tags: Watch, Audemars, Piguets, craftmanship, luxury
Production Technology: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Design Challenge: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Research: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiration: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Project Duration: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Operation Flow: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Team Members: Wassim Melki
Sungha Kim
Image Credits: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer