Siela Косметик Ябу-Төрләү by Olga Takhtarova

Siela Косметик Ябу-Төрләү by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Бронза бүләге in Упаковка Дизайны Competition Category.

БронзаУпаковка· 2022

Siela Косметик Ябу-Төрләү

by Olga Takhtarova

Client: Sot B&d

A' Design Award Бронза бүләге Winner in Упаковка Category

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Colors

The Design

About Siela Косметик Ябу-Төрләү

Siela — балалар косметикасы линиясе өчен эшләнгән ябу-төрләү дизайны. Дизайнда трафарет һәм тампоп-басма ысулы белән бизәлгән 75 мл күләмле ак пластик тюбик кулланыла. Композициянең үзәгендә стильләштерелгән рәсемнәр урнашкан, ә бер үк персонаж линия буенча төрле урыннарда һәм хәлләрдә күренә. Төсләр буенча аеру сатып алучыларга продуктларны бер-берсеннән аеруда ярдәм итә. Текст иң кирәкле дәрәҗәгә кадәр кыскартылган, шуңа күрә кирәкле продуктны кибет киштәсендә тиз генә танырга мөмкин. Ак фон рәсемнәрне ачык һәм күренекле итеп саклый.

The Recognition

About the A' Design Award Бронза бүләге

Siela Косметик Ябу-Төрләү – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Siela Косметик Ябу-Төрләү югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Siela Косметик Ябу-Төрләү ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.