Top Mercury Веб-сайт by Daniel Houle is a highly esteemed winner of the very prestigious 2023 A' Design Award Тимер бүләге in Веб-сайт һәм Веб-дизайн Competition Category.

ТимерВеб· 2023

Top Mercury Веб-сайт

by Daniel Houle

Client: Azuro Digital

A' Design Award Тимер бүләге Winner in Веб Category

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Verified Award Winner
Verify Award Status for #139506

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Top Mercury Веб-сайт

Top Mercury — социаль медиада реклама агентлыгы өчен эшләнгән веб-сайт. Веб-сайтта хәрәкәт эффектлары, анимацияләр һәм оригиналь иллюстрацияләр кулланылган, бу таза һәм заманча эстетика тәкдим итә. Дизайн Figma ярдәмендә эшләнгән һәм Webflow ярдәмендә эшләп чыгарылган, ул барлык җиһазларда, браузерларда һәм экран үлчәмләрендә тулысынча адаптив. Төймәләр һәм сылтамалар кунакларга төрле бүлекләр белән үзара тәсир итешергә мөмкинлек бирә. Хәрәкәт нәзакәтле кулланылган, шуңа күрә интерфейс аңлаешлы һәм гади булып кала. Веб-сайт 5 процент булган тармак күрсәткечен уздырып, 8 процент конверсия дәрәҗәсенә ирешкән.

The Recognition

About the A' Design Award Тимер бүләге

Top Mercury Веб-сайт – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Top Mercury Веб-сайт югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Top Mercury Веб-сайт җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.