Messenger Angel Төп функция: Упаковка by Musa Celik is a highly esteemed winner of the very prestigious 2022 A' Design Award Тимер бүләге in Упаковка Дизайны Competition Category.
ТимерУпаковка· 2022
Messenger Angel Төп функция: Упаковка
by Musa Celik
Client: Kertil Cam
A' Design Award Тимер бүләге Winner in Упаковка Category
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- Verified Award Winner
- Verify Award Status for #140139
The Design
About Messenger Angel Төп функция: Упаковка
Китап тексты: Бу дизайн ун еллар элек нигезләнгән һәм клиентлар күзаллавында ностальгик тәэсир калдырган бренд өчен эшләнгән. Упаковка фәрештә символы тирәсендә төс күчешләре булган мифологик визуаль дөньяны үз эченә ала. Шешә дизайнындагы чәчәк структурасы брендның хушбуй ислəренə ишарə итə. Аста тан югарыга спираль рəвешендə баручы дулкыннар хушбуй чəчрəү эффекты бирə həм ислəрнең шешəдəн ташып чыгу тойгысын тудыра. Дизайн тарихи бренд өчен яңа, заманча кыяфəт булдыруны максат итеп куя.
The Recognition
About the A' Design Award Тимер бүләге
Messenger Angel Төп функция: Упаковка – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Messenger Angel Төп функция: Упаковка югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Messenger Angel Төп функция: Упаковка җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history.
The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle. - Dimensions & Packaging
- Height 25 cm X Length 4,6 cm X Width 8,6 cm
- Tags
- Scent, Fragrance, History, Mythological
- Production Technology
- For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
- Design Challenge
- The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
- Research
- When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity.
The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand. - Inspiration
- Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey.
It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle. - Project Duration
- Istanbul, 15.06.2021 - 30.12.2021
- Operation Flow
- Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial.
A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo. - Team Members
- Musa Celik, Efe Esa
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