Көмеш Упаковка · 2022
Al Mocha Port Кофе Төрү
- A' Design Award Көмеш бүләге 2022 in Упаковка
- CLIENT: Al Mocha Port
- Estimated Number of Design Views: 28,713
- Verification code E0CDFC202F · Verify this award
Colors
About Al Mocha Port Кофе Төрү
Аль-Моча порты, Согуд Гарәбстаны өчен төрү конструкцияләре. Дизайн чынбарлык һәм тәҗрибәне ныгыткан шәхес булдыру өчен тарих, культура, прованс белән рухландырылган. Управление чиста, аңлаешлы, аерылып тора, мәгълүмат белән артык йөкләнми, үткәнне һәм бүгенгесен күпер. Зәңгәр диңгез, урман яшел, алтын төсләр клиентларның игътибарын җәлеп итүне максат итеп куя. Яклардагы кофе иллюстрациясе җитештерүченең продукт сайлауга игътибарлы булуына басым ясый. Эчкерсез маркировкалау системасы брендка ел дәвамында тәкъдимне җиңел җайлаштырырга мөмкинлек бирә.
About the A' Design Award Көмеш бүләге
Al Mocha Port Кофе Төрү – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Al Mocha Port Кофе Төрү искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Al Mocha Port Кофе Төрү – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Press Kit
- Unique Properties
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Dimensions & Packaging
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Tags
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Production Technology
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Design Challenge
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Research
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Inspiration
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Project Duration
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Operation Flow
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Image Credits
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
