Lura Кул Блендеры Комплекты by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2022 A' Design Award Тимер бүләге in Йорт Техникасы Дизайны Competition Category.
ТимерЙорт Техникасы· 2022
Lura Кул Блендеры Комплекты
Client: Lura
A' Design Award Тимер бүләге Winner in Йорт Техникасы Category
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- Verified Award Winner
- Verify Award Status for #140605
The Design
About Lura Кул Блендеры Комплекты
Lura үзенең джойстик кебек тоткычы, артка урнаштырылган төймәсе, өстә урнашкан тизлек көйләгече һәм аерылучы редукторы белән аерылып тора. Эчкә урнаштырылган редукторлы система белән традицион блендерның капкачын юу мөмкин түгел, ләкин патентланган дизайн аркасында кулланучы редукторны аергач, барлык пластик детальләрне юа ала. Биш баскычлы тизлек көйләве булган 1200 ватт көчендәге моторлы модель функцияләрне иң кыска вакытта башкара. Блендер комплектларында беренче тапкыр кулланылган яшелчә коргаткыч аркасында продуктның эш сыйфаты да, кухнядә вакыт үткәрү рәхәте дә ике тапкыр арта.
The Recognition
About the A' Design Award Тимер бүләге
Lura Кул Блендеры Комплекты – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Lura Кул Блендеры Комплекты югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Lura Кул Блендеры Комплекты җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lura Hand Blender Set allows you to easily perform your whisking, chopping and shredding tasks, thanks to its ergonomic ,practical and high end design features. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. Thanks to the patented gearbox design that can be separated from the chamber cover when necessary, the chamber cover can be washed under water when it becomes dirty.
- Dimensions & Packaging
- Gift box dimensions: 25 cm x 27 cm x 47cm
- Tags
- food processor, gear box, shredding, mixing, speed control
- Production Technology
- The main bowl used in chopper and grating operations has a durable feeling and glass like effect at the same time. The wall thickness reaches up to 8 mm on the edges that gives more durability to the product and glassy feeling to the user. Also thanks to the pouring spout, the food that is shredded or grated in the bowl can be easily emptied after the operation is completed.
Also , thanks to the greenery drying apparatus, the washed greens placed in the chamber can be purified from their water in seconds. - Design Challenge
- Lura Hand Blender Set stands out with its practical details. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. There is five stage speed adjustment button designed to be pressed with thumb finger and the on off button can be pressed with forefinger which gives a natural grip.We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards. The final result is very satisfying both for the ergonomic and the aesthetic aspect.
- Research
- In the development phase of Lura , hundreds of prototypes for gearbox system has been made and tested in the laboratories. As a result of those researches, the patented seperable gearbox feature, which allows the user to wash the cover completely , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
- Inspiration
- In traditional blender designs, the construction of the gearbox inside the chamber cover complicates the construction of the chamber cover and makes it impossible to clean the chamber cover easily under water.Thanks to patented lid design on Lura Hand Blender, gearbox can be separated from lid easily with one click, and the lid can be washed through running water or even in dishwasher safely.
- Project Duration
- The project started in 2019 İstanbul Turkey, will be launched in Turkish market in 2022
- Operation Flow
- Lura Hand Blender Set differentiates with its joystick like grip , button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender which have a built in gearbox system, but thanks to the patented design , the user can wash all the plastic parts when the gear box is detached.
In most of the high end products, sheet metals are used in the main body of the blenders, which give a high end look but has no plus to the end user. The metal covering on the main body doubles the cost. We used hot foiling instead of sheet metal, which is much more cost effective and still has the same shiny look and strong feel. - Patents
- Patented. Patend no: EP 373 3033B1
TR 2021 021565 T4
Patent Holder: Senur AS - Team Members
- Yasemin Ulukan
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