Xijiu Silk Road Liquor Хәмер шешәсе өчен төргәк дизайны by Hai Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.
КөмешУпаковка· 2023
Xijiu Silk Road Liquor Хәмер шешәсе өчен төргәк дизайны
by Hai Zhu
A' Design Award Көмеш бүләге Winner in Упаковка Category
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- Verified Award Winner
- Verify Award Status for #141072
The Design
About Xijiu Silk Road Liquor Хәмер шешәсе өчен төргәк дизайны
Xijiu Silk Road Liquor — Бөек Ефәк юлын искә алуга багышланган Цзян тәме хәмерләр коллекциясе өчен төргәк дизайны. Шешә шомартылган фарфордан ясалган һәм Ефәк юлы буендагы ун истәлекле урынны сурәтләгән ун фарфор рәсеме белән бизәлгән. Ефәктән илһам алып ясалган алтын йөгертелгән тасма шешә гәүдәсен урап ала һәм ун истәлекле урынны тоташтыручы маршрут буйлап уза. Капкач император яшма мөһере формасына нигезләнгән. Комплект бронза кадаклы һәм тоткалы ясалма күн тартмада тәкъдим ителә. Икеләтә эчке катлам ачылып, ун истәлекле урын күренешен күрсәтә.
The Recognition
About the A' Design Award Көмеш бүләге
Xijiu Silk Road Liquor Хәмер шешәсе өчен төргәк дизайны – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Xijiu Silk Road Liquor Хәмер шешәсе өчен төргәк дизайны искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Xijiu Silk Road Liquor Хәмер шешәсе өчен төргәк дизайны – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The
ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design. - Dimensions & Packaging
- Volume: 53.5 mm x 22.5 mm x 32 mm
- Tags
- Culturally creative liquor, Jiang-flavor package, the inheritance of silk road cultur, Silk Road commemorative liquor, faux leather box packaging
- Production Technology
- The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.
- Design Challenge
- With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.
- Research
- The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.
- Inspiration
- With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.
- Project Duration
- XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.
- Operation Flow
- This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.
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