Artsmuzeum Бренд Идентификациясе by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 A' Design Award Көмеш бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.
КөмешГрафика· 2023
Artsmuzeum Бренд Идентификациясе
by Jessica Yang - WeBranding Global
Client: WeBranding Global
A' Design Award Көмеш бүләге Winner in Графика Category
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The Design
About Artsmuzeum Бренд Идентификациясе
ArtsMuzeum — сәнгать белән бәйле продуктлар сата торган онлайн бүләкләр кибете өчен төзелгән бренд идентификациясе. Бу идентификация тарихи сәнгатьне заманча тормыш белән бәйли. Логотип готик, әмма калын хәреф формаларын очсыз дәвам итә кебек күренгән квадрат рамка белән берләштерә. Исем кыскартылган һәм иҗади блокларда урнаштырылган, ә хәрефләр уңай һәм тискәре киңлектән төзелгән бердәм график үрнәк буларак формалашкан. Кыска һәм нык дизайн веб-сайтка, канцелярия әйберләренә һәм промо-материалларга кулланылган.
The Recognition
About the A' Design Award Көмеш бүләге
Artsmuzeum Бренд Идентификациясе – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Artsmuzeum Бренд Идентификациясе искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Artsmuzeum Бренд Идентификациясе – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
- Dimensions & Packaging
- ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
- Tags
- Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
- Production Technology
- With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
- Design Challenge
- It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
- Research
- ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
- Inspiration
- The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
- Project Duration
- June 2022 / New York City
- Operation Flow
- The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
- Team Members
- Creative Director: Jessica Yang
WBG Creative Center - Image Credits
- WeBranding Global LLC
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