Lidu Sorghum 1308 Спиртлы Эчемлекләр Төрү by Carson Wu

Lidu Sorghum 1308 Спиртлы Эчемлекләр Төрү by Carson Wu is a highly esteemed winner of the very prestigious 2023 A' Design Award Алтын бүләге in Упаковка Дизайны Competition Category.

АлтынУпаковка· 2023

Lidu Sorghum 1308 Спиртлы Эчемлекләр Төрү

by Carson Wu

Client: Jiangxi Lidu Liquor Co., Ltd.

A' Design Award Алтын бүләге Winner in Упаковка Category

44,808

Verified Award Winner

Verify Award Status for #142652

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidu Sorghum 1308 Спиртлы Эчемлекләр Төрү

Ул көчле тарих һәм гуманистик кайгырту хисе йөртә. Градиент алтын электроплатинг борыңгы чокырның һәм микробларның алтын сыман кыйммәтлеген күрсәтү өчен кулланыла, Лиду Сорхум 1308-нең искиткеч сыйфаты өчен хуплау булып хезмәт итә. Мөһерләнгән балавыз мөһере һәм милли хәзинә сертификаты билгесе кебек элементлар бирелгән. раслаучы дәлилләр. Төп иҗади элемент һәм ярдәмче элементлар берләштерелгән, люксны яктырткан координацияләнгән баланс булдыру өчен.

The Recognition

About the A' Design Award Алтын бүләге

Lidu Sorghum 1308 Спиртлы Эчемлекләр Төрү – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. Lidu Sorghum 1308 Спиртлы Эчемлекләр Төрү чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. Lidu Sorghum 1308 Спиртлы Эчемлекләр Төрү көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidu Sorghum 1308 carries a strong sense of history and humanistic care. The core selling point of "vintage liquor + ancient pit + traditional techniques" can be directly perceived to create a cultural sense of ceremony in the hustle and bustle of life, and to explore the poetic blankness in high-end Chinese Baijiu aesthetics. As for the bottle, the gradient gold plating of the body is an industrial aesthetic innovation; its bottom has a support that was modeled on the Yuan Dynasty pit; and its cap mimics the effect of a sealing wax seal. And the vintage liquor seal on the outer box sends an echo through time and a sincere emotion in the form of a private letter paper.
Dimensions & Packaging: 12CM*10CM*35CM
Tags: Baijiu, spirit, packaging
Production Technology: The design of Lidu Sorghum 1308 is based on the 1308 Yuan Dynasty pit owned by Lidu as its creative core. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxurious and noble product temperament.
Design Challenge: The brand new design of Lidu Sorghum 1308 is a tribute to the long history and culture of China by the design team and Lidu Liquor Industry. The design achievement with the ancient pit in the Yuan Dynasty as the creative core is attracting more attention to the glorious history of Chinese Baijiu. Along with the National Treasure Lidu Chateau built by Lidu Liquor Industry, historical relics and ancient culture are brought to modern life.
Research: Through concrete representations of the rare vintage liquor and with top and heartfelt quality, the designer intends to draw society's attention to history and culture so that man could reshape his relationship with the times and with his fellow men.
Inspiration: With luxury-quality design, one of China's top liquors is introduced to the world. The ultimate consumer experience is created through industrial aesthetic innovation and design elements that symbolize identity and taste.
Project Duration: January 1, 2022
Jiangxi China
Operation Flow: The creative design of this product gives its consumers a direct glimpse of the rich history of Chinese Baijiu, as well as the rarity of Lidu Sorghum 1308 in the huge category of Chinese Baijiu. The national treasure endorsement and design provide consumers with the possibility that it may be used in higher-end situations, and it saves them the alternative cost in the purchasing process.
Team Members: Product Manager:Carson Wu