Tongming Vision Correction Логотип by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 A' Design Award Көмеш бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.
КөмешГрафика· 2023
Tongming Vision Correction Логотип
by Kuaiyu Tang
Client: Shanghai Tongming Vision Correction Center
A' Design Award Көмеш бүләге Winner in Графика Category
Verified Award Winner
Verify Award Status for #144198The Design
About Tongming Vision Correction Логотип
Тунмин Күрүне Төзәтү — яшьләр һәм балалар өчен күрүне төзәтү үзәгенә багышлап ясалган логотип. Тунмин исеме күз карасы һәм яктылык дигәнне аңлата, шуңа күрә төп дизайн элементы буларак күз карасы кулланылган. Ачыклык дәрәҗәсе төрле булган өч күз карасы төзәтү процессын томанлыдан ачыкка кадәр күрсәтә торган эзлеклелектә урнаштырылган. Логотип визит карточкаларына, блокнотларга һәм плакатларга кулланылган. Визит карточкалары һәм көндәлек комплект махсус кәгазьдә басылган, ә плакатлар өчен урамда куллану өчен фотографик материаллар файдаланылган.
The Recognition
About the A' Design Award Көмеш бүләге
Tongming Vision Correction Логотип – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Tongming Vision Correction Логотип искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Tongming Vision Correction Логотип – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
- Dimensions & Packaging
- Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
- Tags
- Logo design, business card design, memo design, poster design, website design, etc
- Production Technology
- The business card and the casual set are special paper, and the poster uses outdoor photo materials.
- Design Challenge
- To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
- Research
- The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
- Inspiration
- Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. - Project Duration
- The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
- Operation Flow
- The project took half a month to complete.
- Team Members
- Kuaiyu Tang
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