Nverhong Guihualinzang Спиртлы Эчемлекләр Төрү by Wen Liu

Nverhong Guihualinzang Спиртлы Эчемлекләр Төрү by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.

КөмешУпаковка· 2023

Nverhong Guihualinzang Спиртлы Эчемлекләр Төрү

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Көмеш бүләге Winner in Упаковка Category

26,346

Verified Award Winner

Verify Award Status for #144973

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Спиртлы Эчемлекләр Төрү

Shaoxing Nverhong Winery Co., Ltd. озак тарихлы. 1919-нчы елда оешкан, ул Huangjiu вәкиле. Чжэцзян өлкәсенең Шаоксинг шәһәре Шангю Донггуанда урнашкан. Бу Кытайдагы Хуанцзю индустриясенең төп таяныч предприятияләренең берсе һәм Кытай алкоголь сәнәгате ассоциациясе филиалының вице-председателе. тәме һәм көчле һәм озакка сузылган хуш ис.

The Recognition

About the A' Design Award Көмеш бүләге

Nverhong Guihualinzang Спиртлы Эчемлекләр Төрү – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Nverhong Guihualinzang Спиртлы Эчемлекләр Төрү искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Nverhong Guihualinzang Спиртлы Эчемлекләр Төрү – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang