Dukang Liquor Ликер шешәсе өчен төргәк by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.
КөмешУпаковка· 2023
Dukang Liquor Ликер шешәсе өчен төргәк
by Tiger Pan
Client: Luoyang Dukang Wine Group Co., Ltd
A' Design Award Көмеш бүләге Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #145418The Design
About Dukang Liquor Ликер шешәсе өчен төргәк
Dukang Liquor — кытай байцзю эчемлеге өчен төргәк дизайны. Шешә өстән аска таба тарихи хәрби стратег һәм шагыйрь Цао Цаоның абстракт силуэтын хасил итәрлек итеп формалаштырылган — аның шигыре брендка исем биргән. Капкач Хань династиясеннән соңгы чор түрәләренең баш киемен хәтерләтә, ә шешәнең гәүдәсе халат рәвешендә уелган, бу шулай ук аны тотуны уңайлы һәм ышанычлы итә. Охшаш брендларда гадәти булган керамика урынына пыяла кулланылган, шуңа күрә өслек ялтыравык һәм фактура ала. Тышкы тартма борынгы башкала Лоянның вектор рәсеме белән бизәлгән.
The Recognition
About the A' Design Award Көмеш бүләге
Dukang Liquor Ликер шешәсе өчен төргәк – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Dukang Liquor Ликер шешәсе өчен төргәк искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Dukang Liquor Ликер шешәсе өчен төргәк – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
- Dimensions & Packaging
- Bottle size: 294mm x 88mm
- Tags
- Chinese Baijiu, wine, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
- Design Challenge
- The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
- Research
- The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
- Inspiration
- The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
- Project Duration
- The project lasts 4 month, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You - Image Credits
- Tiger Pan
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