Zhong Yuan No. 1 Чәй төргәге by Tiger Pan

Zhong Yuan No. 1 Чәй төргәге by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.

КөмешУпаковка· 2023

Zhong Yuan No. 1 Чәй төргәге

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

A' Design Award Көмеш бүләге Winner in Упаковка Category

30,806

Verified Award Winner

Verify Award Status for #145467

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhong Yuan No. 1 Чәй төргәге

Чжун Юань №1 — Маоцзянь чәе өчен төргәк дизайны, ул — террасалы басуларда үстерелә торган традицион кытай чәе. Чәйнең тәме җиңел һәм йомшак булганлыктан, төргәк тә нәфис һәм зәвыклы итеп эшләнгән. Чәй савыты калай тимердән ясалган, аңа рельефлы басма һәм алтын белән тамгалау кулланылган, шулай ук ялтыравыксыз һәм лаклы өслекләр бергә кушылган. Савытның капкачлы формасы эшләпә кигән чәй җыючыны хәтерләтә. Тышкы тартма махсус эшләнгән кәгазьдән ясалган һәм борынгы чәй игүче йортларының тәрәзә рамнарыннан илһам алып ясалган фигуралы каеш белән ябыла. Каешны чын чәй яфраклары бизи.

The Recognition

About the A' Design Award Көмеш бүләге

Zhong Yuan No. 1 Чәй төргәге – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Zhong Yuan No. 1 Чәй төргәге искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Zhong Yuan No. 1 Чәй төргәге – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan