Taichung Public Library Бренд Үзенчәлеге by Yichun Lin

Taichung Public Library Бренд Үзенчәлеге by Yichun Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award Бронза бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.

БронзаГрафика· 2023

Taichung Public Library Бренд Үзенчәлеге

by Yichun Lin

Client: Yichun Lin Design

A' Design Award Бронза бүләге Winner in Графика Category

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Verified Award Winner
Verify Award Status for #145496

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Taichung Public Library Бренд Үзенчәлеге

Тайваньда сәнгать музее һәм китапханәне берләштергән беренче бина буларак, Тайчунг иҗтимагый китапханәсенең брендинг системасын булдыру табигать һәм цивилизация кушылуга юнәлтелгән. Дизайн фәлсәфәсе заманча архитектураның табигый элементлар белән бердәм интеграцияләнүенә басым ясый һәм яңалык һәм кызыксыну хисе уятуны максат итеп куя. Брендинг системасы килүчеләрне китапханә тәкъдим иткән төрле мәдәни тәҗрибәләр белән танышырга һәм хәзерге цивилизация белән урман тынычлыгы арасындагы балансны күрергә дәртләндерә торган атмосфера тудыра.

The Recognition

About the A' Design Award Бронза бүләге

Taichung Public Library Бренд Үзенчәлеге – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Taichung Public Library Бренд Үзенчәлеге югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Taichung Public Library Бренд Үзенчәлеге ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
Dimensions & Packaging: Minimum size of logo: 35mm x 6.5mm
Tags: Visual Identity, Logo, Branding, Graphics, Printed Matter
Production Technology: All the graphics were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
Research: The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
Inspiration: The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
Project Duration: December 2020 to January 2021, Taiwan
Operation Flow: The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
Team Members: Art Director: Yichun Lin
Image Credits: Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017