Effortless Төргәк дизайны by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.

КөмешУпаковка· 2023

Effortless Төргәк дизайны

by E2W Studio

Client: E2W Studio

A' Design Award Көмеш бүләге Winner in Упаковка Category

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Verified Award Winner
Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Төргәк дизайны

Effortless — индивидуальләштерелгән чәч тәрбиясе бренды өчен төргәк дизайны. Бренд чәч тибына, яшәү мохитенә һәм чәчне рәсмиләштерү гадәтләренә нигезләнеп 300 дән артык төгәл чәч тәрбиясе чишелешен тәкъдим итә. Төргәктә бары тик функциональ мәгълүмат кына урнаштырылган, ул ачык визуаль тәртиптә тезелгән, шулай итеп функция һәм тышкы кыяфәт бердәм булып тора. Логотипта гуманистик sans serif шрифты кулланылган, ә символда E хәрефе төгәл үлчәү сызыгы белән берләштерелгән. Һәр макетны 1 гә 1,414 нисбәтенә нигезләнгән үзгәрүчән челтәр системасы юнәлтә. Һәр төргәкнең киңлеге 52 мм, тирәнлеге 52 мм һәм биеклеге 190 мм тәшкил итә.

The Recognition

About the A' Design Award Көмеш бүләге

Effortless Төргәк дизайны – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Effortless Төргәк дизайны искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Effortless Төргәк дизайны – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A