Тимер Упаковка · 2023
Golden Cat Сыра
by Jin Zhang
- A' Design Award Тимер бүләге 2023 in Упаковка
- CLIENT: InBev jinlongquan beer (Hubei) Co., Ltd
- Estimated Number of Design Views: 13,145
- Verification code CBC417A1CD · Verify this award
Colors
About Golden Cat Сыра
Бу төн куллану өчен сыра. Дизайнер кулланучыларга бик ошаган мәче сайлады, шулай итеп сыра кулланучылар белән эмоциональ бәйләнешне тиз арада урнаштыра ала. Шул ук вакытта, төнге эшчәнлекне яраткан мәче бу шәрабның куллану вакытына (төн куллану) бик туры килә. Ниһаять, дизайнер бизәү өчен классик Европа үрнәкләрен дә кулланды, бөтен сыра ярлыгын нечкәлек белән тулы итте.
About the A' Design Award Тимер бүләге
Golden Cat Сыра – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Golden Cat Сыра югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Golden Cat Сыра җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.
Press Kit
- Unique Properties
- This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
- Dimensions & Packaging
- Width 58mm x Depth 58mm x Height 188mm
- Tags
- Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
- Production Technology
- Glass bottle sticker
- Design Challenge
- The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
- Research
- The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
- Inspiration
- This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
- Project Duration
- The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
- Operation Flow
- Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.
