Jamtland Кампания Визуализациясе by Tom Linden and Vita Li

Jamtland Кампания Визуализациясе by Tom Linden and Vita Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Алтын бүләге in Компьютер Графикасы, 3D Моделләштерү, Текстуралау һәм Рендеринг Дизайны Competition Category.

АлтынКомпьютер Графикасы· 2023

Jamtland Кампания Визуализациясе

by Tom Linden and Vita Li

Client: Visuals By Nor

A' Design Award Алтын бүләге Winner in Компьютер Графикасы Category

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Verified Award Winner

Verify Award Status for #147285

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jamtland Кампания Визуализациясе

Клиент үз брендының Джамтланд, Швециянең табигый тирәлегенә бәйләнешен күрсәтергә теләгән. Агентлык регионнан үсемлек төрләрен һәм биомнарын ясау өчен 3D модельләштерү һәм визуализация кулланды. Алар үсемлекләрнең төгәл сурәтләнүен тәэмин итү өчен киң тикшеренүләр һәм белешмәләр җыю үткәрделәр һәм клиентның бренд төсләрен фон итеп керттеләр. Нәтиҗә ясалган сурәт клиентның игътибарын табигый, тотрыклы практикаларга һәм аларның табигать белән тыгыз бәйләнешенә җиткерде, тамашачыга продукт линиясен бу уңай атрибут белән бәйләргә мөмкинлек бирде.

The Recognition

About the A' Design Award Алтын бүләге

Jamtland Кампания Визуализациясе – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. Jamtland Кампания Визуализациясе чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. Jamtland Кампания Визуализациясе көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Dimensions & Packaging: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Tags: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Production Technology: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Design Challenge: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Research: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Inspiration: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Project Duration: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Operation Flow: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Team Members: Tom Linden
Vita Li