Eastern Seawall Билгеләр системасы by Yi Zhang

Eastern Seawall Билгеләр системасы by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Көмеш бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.

КөмешГрафика· 2023

Eastern Seawall Билгеләр системасы

by Yi Zhang

Client: Water Authority of Shenzhen Municipality

A' Design Award Көмеш бүләге Winner in Графика Category

36,353

Verified Award Winner

Verify Award Status for #147329

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastern Seawall Билгеләр системасы

Eastern Seawall — Кытайның Шэньчжэнь шәһәрендәге Дапэн ярымутравындагы яр буе аллеясы өчен эшләнгән билгеләр системасы. 32 километрлы яр буе сызыгы буйлап урнашкан алты аерым участок бердәм визуаль тел белән бәйләнгән. Юллар һәм керү урыннары буенча мәгълүмат такталары, урын карталары һәм экология белән таныштыру материаллары урнаштырылган. Диңгез кабарып-кайтуы агымы формасындагы уклар ачык юнәлеш күрсәтә. Такталар коррозиягә бирешмәүче мербау каты агачыннан ясалган һәм корыч аркылы ныгытма каркасына ия. Модульле корылмалар диңгез дивалларында, баскычларда, сөзәклекләрдә һәм рифларда сыгылмалы җыю мөмкинлеген бирә һәм тозлы, дымлы климатта җил йөкләнешен киметә.

The Recognition

About the A' Design Award Көмеш бүләге

Eastern Seawall Билгеләр системасы – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Eastern Seawall Билгеләр системасы искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Eastern Seawall Билгеләр системасы – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
Dimensions & Packaging: 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing
Tags: Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
Production Technology: Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
Design Challenge: The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
Research: Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
Inspiration: Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
Project Duration: Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
Operation Flow: Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Yan Meiying（designer）
Wu Siying（designer）