Luckin 2.0 Дрип-кофе төргәге by Tiger Pan

Luckin 2.0 Дрип-кофе төргәге by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.

КөмешУпаковка· 2023

Luckin 2.0 Дрип-кофе төргәге

by Tiger Pan

Client: Lucky Coffee Technology (China) Co., Ltd.

A' Design Award Көмеш бүләге Winner in Упаковка Category

42,685

Verified Award Winner

Verify Award Status for #148015

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Luckin 2.0 Дрип-кофе төргәге

Luckin 2.0 — биш кофе төре өчен ясалган дрип-кофе төргәкләре сериясе. Һәрбер тартмада аның бөртекләренең чыгышы сурәтләнгән, шул исәптән Африка һәм Кытайдагы Юньнань. Табигый күренеш тудыру өчен җирле үсемлекләр һәм хайваннар рәсемнәрдә бирелгән. Биш ачык төс схемасы төрләрне бер-берсеннән аера һәм тартмаларга витрина киштәсендә аерылып торырга ярдәм итә. Макет туры һәм гади, озын лозунглар урынына ачык продукт мәгълүматы кулланылган. Тартмалар дүрт төсле басма, кара мат кайнар штамплау һәм көмешсу мат этикетка белән җитештерелә.

The Recognition

About the A' Design Award Көмеш бүләге

Luckin 2.0 Дрип-кофе төргәге – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Luckin 2.0 Дрип-кофе төргәге искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Luckin 2.0 Дрип-кофе төргәге – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions & Packaging: Width 75mm x length 110mm x height 125mm
Tags: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Research: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen.
Operation Flow: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patents: Copyrights belongs to Tiger Pan
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Image Credits: Tiger Pan