Tiago Russo and Katia Martins авторлыгында Shay Vsop Люкс Коньяк

Tiago Russo and Katia Martins авторлыгындагы Shay Vsop Люкс Коньяк — Упаковка Дизайны ярыш категориясендә бик абруйлы 2023 A' Design Award Көмеш бүләге лауреаты.

КөмешУпаковка· 2023

Shay Vsop Люкс Коньяк

автор: Tiago Russo and Katia Martins

Заказчы: Le Portier

Упаковка категориясендә A' Design Award Көмеш бүләге лауреаты

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Дизайн

Shay Vsop Люкс Коньяк турында

Шеннон Шарп кертүе белән эшләнгән һәм Мэри Портерның мирасы белән рухландырылган Шей Всоп базарга кыю, әмма зәвыклы, өзгеч, коньяк яратучылар һәм белүчеләр өчен чын сүзләр кисәге буларак керә. Көчле, кара формалар нечкә яктылык детальләре белән капма-каршы, контраст белән тулы продукт ясыйлар һәм озын савытка бөтен игътибарны күтәрәләр, кара обсидиан ябылу һәм көмеш детальләр өстендә, коллекцияле әйбер урнаштырылган: һәр партия белән, төрле хәреф Le Portier сүзе коллекторларга төрле партияләр алырга мөмкинлек бирә.

Таныш

A' Design Award Көмеш бүләге турында

Shay Vsop Люкс Коньяк – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Shay Vsop Люкс Коньяк искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Shay Vsop Люкс Коньяк – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: Based on the iconic bell-shaped cognac bottles, the Shay VSOP vessel has a large bulb with a stepped ice that elevates the vessel and the liquid into higher, floating aesthetics, leading to a long, narrow neck, maximising the control of the cognac flow. The box, on the other hand, has a geometric approach, opposed to the organic flow of the bottle. The black wooden box adopts and adapts the same minimalist approach from the bottle, and has small silver accents on top of the black stained wood.
Үлчәмнәр һәм упаковка: The vessel's top, finished with a knurled neck and black embossed print, sets a silver accent just below the black obsidian closure, with a bespoke illustration at the very top. Inside, a light grey suede clads the deep foam socket that houses the bottle, with the exact same material finishing the inside of the door, where visual elements are printed in a dark tone, contrasting with the light fabric that provides a neutral luxurious hint to the dark box.
Тегләр: Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
Җитештерү технологиясе: Shay VSOP is all about the contrasts that elevate the cognac's shades and presence. The organic bottle has minor silver metallic detailing, contrasting with the dark obsidian, in the same way the black box exterior is inverted by a floating off-white suede inside, wrapping the bottle and elevating it as a light backdrop where all the colours burst as light is received inside the opening of the luxurious box.
Дизайн бирелмәсе: In a market densely populated by ranges of cognac products, the main challenge in the design and development of Shay VSOP was to achieve a product that, as it represents a new brand and its inaugural release, could enter the market associating a quality product with a differentiating design that highlights and evolves the concept of cognac. Marking a statement approach, Shay VSOP merges a large vessel with fine detailing, embedded into a luxurious box that elevates the cognac inside.
Тикшеренү: Shay VSOP is a product of differentiation, of perfectionism and heritage. The early development stages were entirely focused on the history of Shannon Sharpe and Mary Porter, whilst redirecting such important historical connotation towards a product that can become an outstanding presence on the American market. Colours, materials and the concept of a cognac bottle had to be re-thought in order to develop a product truly disruptive.
Илһам: Shay is the first product for the new Cognac brand Le Portier, and gathers a combination of the classic cognac heritage with a contemporary approach, culminating in a beautiful bespoke bottle with black obsidian and a black tinted luxurious box, whilst a sense of exclusiveness and luxury is inherent to the bottle, where minimalist details allow the shaping of the glass to take the centre stage, maximising the rich shades of the cognac to shine through.
Проект озынлыгы: Being a collaboration between the Craft Distilling Group and former-NFL superstar Shannon Sharpe, Shay VSOP was created with the aim to take the American market by storm, and rapidly becoming one of the most exclusive and sought-after cognacs in the US. Its promotion, associated with the Shannon Sharpe and all of the history of Mary Porter, have granted a notorious relevance to this product, making it steadily expand and become available in a total of 47 different states in the last year alone.
Эш процессы: Open the box through the silver side clasp, whilst contemplating the dark wood tones and silver detailing. Inside, the dark tones are contrasted by a bright, off white fabric cladding, wrapping the whole interior of the Shay VSOP box. On the left side, educational information is printed on the fabric, and on the right, a vacuum-formed inlay houses the bottle, gently highlighting its contours, revealing the low bulb vessel and the brightness of the cognac tones inside.
Команда әгъзалары: Tiago Russo
Katia Martins
Рәсем авторлары: Le Portier