Japanese Sake Төрү Дизайны by Shinji Yaoita

Japanese Sake Төрү Дизайны by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.

КөмешУпаковка· 2023

Japanese Sake Төрү Дизайны

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award Көмеш бүләге Winner in Упаковка Category

29,080

Verified Award Winner

Verify Award Status for #150540

View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Төрү Дизайны

Бу Хасегава Саке сыра кайнату заводының 180 еллыгын искә алу өчен ясалган махсус дизайн. 180 еллык традицион тәм һәм осталык буыннар аша үткән, һәм агач боҗрасы тарихны һәм киләчәкне белдерү өчен төп визуаль буларак кулланылган. Тышкы тартманың төсләре традицияне һәм зиннәтне белдерү өчен сыя буяу белән рухландырылган. Истәлекле логотип сыра кайнату заводының гаилә крестына туры килү өчен алтын белән бастырылган. Эчтәге шешә капма-каршы кара образ. Шешәнең тупаслыгы традициянең һәм технологиянең авырлыгын күрсәтә.

The Recognition

About the A' Design Award Көмеш бүләге

Japanese Sake Төрү Дизайны – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Japanese Sake Төрү Дизайны искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Japanese Sake Төрү Дизайны – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.