Sogno Jewelry Design Бренд идентификациясе системасы by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award Бронза бүләге in Реклама, Маркетинг һәм Коммуникация Дизайны Competition Category.
БронзаРеклама· 2023
Sogno Jewelry Design Бренд идентификациясе системасы
Client: Sogno
A' Design Award Бронза бүләге Winner in Реклама Category
- 31,119
- Verified Award Winner
- Verify Award Status for #151075
The Design
About Sogno Jewelry Design Бренд идентификациясе системасы
Sogno Jewelry Design — зиннət əйберләре бренды өчен эшләнгән бренд идентификациясе системасы. Логотип үсемлек формаларыннан алынган, сабакны хəтерлəткəн əйлəнмə сызык һəм яфраклардан алынган детальләр serif шрифтына өстəлгəн. Инжир агачы төп мотив булып хезмəт итə. Түгəрəк — төп элемент, ул йөзекне һəм ике кеше арасындагы бəйлəнешне символлаштыра. Идентификация иллюстрацияләргə, төсләргə, юнəлеш белгеләренə, кəгазь пакетларга, кибет эчкы бизəлешенə һəм заказ бланкларына кулланылган. Түгəрəк йөзек кабы чəчəк ата башлаган гүл кебек ачыла, һəм моның өчен илле прототип сыналган.
The Recognition
About the A' Design Award Бронза бүләге
Sogno Jewelry Design Бренд идентификациясе системасы – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Sogno Jewelry Design Бренд идентификациясе системасы югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Sogno Jewelry Design Бренд идентификациясе системасы ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
- Tags
- Jewelry, Brand, Package, Identity, Symbol
- Design Challenge
- For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
- Research
- In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
- Inspiration
- Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
- Project Duration
- The project started in October 2020 in Seoul, and finished in March 2021.
- Operation Flow
- The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
