Forty-Nine Union Liquor Спиртлы эчемлекләр каплаулары by Yamin Zhu

Forty-Nine Union Liquor Спиртлы эчемлекләр каплаулары by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award Алтын бүләге in Упаковка Дизайны Competition Category.

АлтынУпаковка· 2024

Forty-Nine Union Liquor Спиртлы эчемлекләр каплаулары

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award Алтын бүләге Winner in Упаковка Category

157,441

Verified Award Winner

Verify Award Status for #152984

View at A' Design Award Press Release Award Badge

Colors

The Design

About Forty-Nine Union Liquor Спиртлы эчемлекләр каплаулары

Бу комплектта Кытайда фарфор осталыгының хөрмәтле туган урыны булган шәһәреннән килгән ак фарфор чүлмәге урнаштырылган. Аны күренекле Шан династиясе орнаменты белән бизәлгән бүлгеч, дүрт рөмкә һәм зәңгәр-ак глазурь астылы фарфордан ясалган кистә савыты озата. Алар зур агач тартмада матур итеп тәкъдим ителә. Һәр элемент Кытай мәдәни рухының мәгънәле вәкиле булып тора, өйрәнү, чыдамлылык һәм мирас осталыгын саклау турындагы мәңгелек принципларны чагылдыра.

The Recognition

About the A' Design Award Алтын бүләге

Forty-Nine Union Liquor Спиртлы эчемлекләр каплаулары – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. Forty-Nine Union Liquor Спиртлы эчемлекләр каплаулары чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. Forty-Nine Union Liquor Спиртлы эчемлекләр каплаулары көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Dimensions & Packaging: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Design Challenge: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Research: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Inspiration: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Project Duration: The project started in April 2023 in Shanxi, China and finished in May 2023.
Operation Flow: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Patents: 202330374354.2
202330374352.3
202330374350.4
202330374346.8