South China Book Festival Күргәзмә дизайны by Muchuan Xu, Junjie Li and Dongxi He is a highly esteemed winner of the very prestigious 2024 A' Design Award Тимер бүләге in Сәүдә Күргәзмәсе Архитектурасы, Интерьерлары һәм Экспозиция Дизайны Competition Category.
ТимерСәүдә Күргәзмәсе· 2024
South China Book Festival Күргәзмә дизайны
by Muchuan Xu, Junjie Li and Dongxi He
Client: The Guangzhou Academy of Fine Arts & Vantree Design
A' Design Award Тимер бүләге Winner in Сәүдә Күргәзмәсе Category
- 21,187
- Verified Award Winner
- Verify Award Status for #154185
The Design
About South China Book Festival Күргәзмә дизайны
Көньяк Кытай китап фестивале — Гуанчжоу шәһәрендә үткәрелгән иҗтимагый мәдәни чара өчен эшләнгән күргәзмә дизайны. Күргәзмә мәйданы 9050 квадрат метрны алып тора һәм ике көн эчендә төзелгән. Кабат кулланыла торган модуль конструкцияләр һәм цифрлы интерактив җиһазлар реаль күренешләрне виртуаль чынбарлык белән берләштерә. Мәйданның киңлек чишелеше өч керү ишеге һәм биш бүлмә тәртибенә нигезләнгән, бу тәртип Чен нәселенең ата-бабалар йортыннан алынган. Алты темалы зона төрле чәчәкләр һәм төсләр белән билгеләнгән. Ачык күзаллау сызыклары һәм уңайлы үтү юллары һәр зонаны бердәм, өзлексез уку маршрутына тоташтыра.
The Recognition
About the A' Design Award Тимер бүләге
South China Book Festival Күргәзмә дизайны – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. South China Book Festival Күргәзмә дизайны югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. South China Book Festival Күргәзмә дизайны җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
- Dimensions & Packaging
- The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
- Tags
- Study room in the Flower City, Pre-plan, Order experience
- Production Technology
- Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
- Design Challenge
- Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
- Research
- Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
- Inspiration
- The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
- Project Duration
- The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
- Operation Flow
- The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
- Team Members
- Muchuan Xu
Junjie Li
Dongxi He
Guanbao Ye
Fangtong Yi
Jiajun Yin
Xiaoao
Dongming Shen
Shangzhao Yang
Xingchen Song
Kebei Chen - Image Credits
- Copyrights belong to Vantree Design, 2023.
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