The Dance of Nature Төп Функция: Шәраб Этикеткасы by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 A' Design Award Тимер бүләге in Упаковка Дизайны Competition Category.
ТимерУпаковка· 2024
The Dance of Nature Төп Функция: Шәраб Этикеткасы
by Ximena Ureta
Client: Fedrigoni Self-Adhesives
A' Design Award Тимер бүләге Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #156071The Design
About The Dance of Nature Төп Функция: Шәраб Этикеткасы
Китап Тексты: "Табигать Бии" — Латин Америкасының дүрт төрле чыганагыннан алынган дүрт шәраб сортына атап ясалган этикеткалар җыелмасы. Этикеткалар кулланылганчы һәм кулланылганнан соң җыелган җепселләрдән ясалган утильләштерелгән үзассы кәгазьгә бастырылган. Һәр этикеткада тере җан ияләре һәм табигый элементлар тигезлектә яшәгән хыялый ландшафт сурәтләнгән. Мерло өчен зәңгәр сәгать, малбек өчен исә алтын сәгать сурәтләре ясалган. Әсәр үсемлек пигментларыннан ясалган акварель буяулары белән иҗат ителгән, ә хәрефләр кулдан сызылган. Этикеткалар шулай ук шәраб заводлары һәм һәм совокуп дизайнерлары өчен кәгазь үрнәге булып та хезмәт итә.
The Recognition
About the A' Design Award Тимер бүләге
The Dance of Nature Төп Функция: Шәраб Этикеткасы – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. The Dance of Nature Төп Функция: Шәраб Этикеткасы югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. The Dance of Nature Төп Функция: Шәраб Этикеткасы җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations. - Dimensions & Packaging
- Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm. - Tags
- Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
- Production Technology
- The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish. - Design Challenge
- The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process. - Research
- Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
- Inspiration
- A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand. - Project Duration
- This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
- Operation Flow
- This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
- Patents
- All rights reseved Ximena Ureta.
- Team Members
- Art Direction and Design: Ximena Ureta
- Image Credits
- Image #1, #2, #3, #4, #5 Jorge Brantmayer.
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