Dragon Year Gift Чәй Ябу-Төрләве by Tao Ran is a highly esteemed winner of the very prestigious 2024 A' Design Award Тимер бүләге in Упаковка Дизайны Competition Category.
ТимерУпаковка· 2024
Dragon Year Gift Чәй Ябу-Төрләве
by Tao Ran
Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd
A' Design Award Тимер бүләге Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #157666The Design
About Dragon Year Gift Чәй Ябу-Төрләве
Аждаһа Елы Бүләге — Пуэр чәе өчен ябу-төрләү дизайны, Кытай Яз бәйрәме өчен бүләк итеп иҗат ителгән. Дизайн борынгы кытай мифологиясендәге игелекле хайван булган аждаһа образына, шулай ук Пуэр чәенең ватаны булган Юньнань тау төбәгенә нигезләнгән. Каллиграфия һәм тушь белән ясалган кулдан сурәтләнгән аждаһа, график программа ярдәмендә эшләнгән гади аждаһа символы белән берләштерелгән. Тыйнак тышкы ябу-төрләү, эчке ябу-төрләүнең кыю тушь стиле белән контраст тәшкил итә. Җирле этник җәмгыятьләрдә кулдан ясалган мамык кәгазе трафарет ысулы белән бастырыла, шуңа күрә һәр әйбер үзенчәлекле булып чыга.
The Recognition
About the A' Design Award Тимер бүләге
Dragon Year Gift Чәй Ябу-Төрләве – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Dragon Year Gift Чәй Ябу-Төрләве югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Dragon Year Gift Чәй Ябу-Төрләве җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Dimensions & Packaging
- 200mm x 200mm x 4mm
- Tags
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Production Technology
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Design Challenge
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Research
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Inspiration
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Project Duration
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Operation Flow
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Patents
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
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