Vintagience Саке шешәсе өчен төргәк дизайны by Hisamichi Kasai

Vintagience Саке шешәсе өчен төргәк дизайны by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.

КөмешУпаковка· 2024

Vintagience Саке шешәсе өчен төргәк дизайны

by Hisamichi Kasai

Client: Shunbin inc.

A' Design Award Көмеш бүләге Winner in Упаковка Category

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Verified Award Winner

Verify Award Status for #157708

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Colors

The Design

About Vintagience Саке шешәсе өчен төргәк дизайны

Vintagience — фәнни ысуллар белән өлгертелгән винтаж япон сакесы өчен төргәк дизайны. Шешәнең формасы борынгы дару шешәләрен хәтерләтә, шулай итеп өлгертү процессын фән белән бәйли. Призма басмасы ярдәмендә ясалган этикеткадагы яктыртылган градация озын елларның, фәнни өлгертү ысулларының һәм саке ясаучының тырышлыгының кушылуын гәүдәләндерә. Хәрефләр фольга белән басылган, ә символик билге һәм сәгать угы кабарынкы (эмбоссинг) ысулы белән ясалган. Сәгать уклары өлгертү вакытында вакытның өзлексез узуын аңлата. Каты тартмада яктылык почмагына карап төсен үзгәртә торган голографик фольга кулланылган.

The Recognition

About the A' Design Award Көмеш бүләге

Vintagience Саке шешәсе өчен төргәк дизайны – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Vintagience Саке шешәсе өчен төргәк дизайны искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Vintagience Саке шешәсе өчен төргәк дизайны – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
Dimensions & Packaging: Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D)
Tags: Sake, Japanese Sake, Vintage Sake, Package design
Production Technology: To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
Design Challenge: For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
Research: The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
Inspiration: To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
Project Duration: This brand launched in Iga, Japan, in November 2023.
Operation Flow: This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
Patents: Trademark: 2023 Carrier Car Service Co., Ltd.
Team Members: Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto
Image Credits: Shunbin Co., Ltd.