Guijiu Zodiac Series Аракы шешәсе by Jiarun Lin

Guijiu Zodiac Series Аракы шешәсе by Jiarun Lin is a highly esteemed winner of the very prestigious 2024 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.

КөмешУпаковка· 2024

Guijiu Zodiac Series Аракы шешәсе

by Jiarun Lin

A' Design Award Көмеш бүләге Winner in Упаковка Category

43,745

Verified Award Winner

Verify Award Status for #159094

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guijiu Zodiac Series Аракы шешәсе

Guijiu Zodiac Series — Кытай Аждаһа елы уңаеннан булдырылган истәлекле аракы төргәге. Аның формасы ике колаклы структурага ия борынгы Кытай керамик савытларыннан илһам алып ясалган. Шешә кристалл пыяладан эшләнгән һәм металл детальләр белән тулыландырылган, бу югары сыйфатлы Кытай аракысы өчен гадәттә кулланыла торган керамик савытлардан аерылып тора. Этикеткага кара белән ясалган аждаһа иллюстрациясе басылган, ә капкачтагы аждаһа формасындагы металл элемент ачу механизмы булып хезмәт итә. Шешәнең биеклеге 240 мм, озынлыгы һәм киңлеге 110 мм тәшкил итә.

The Recognition

About the A' Design Award Көмеш бүләге

Guijiu Zodiac Series Аракы шешәсе – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Guijiu Zodiac Series Аракы шешәсе искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Guijiu Zodiac Series Аракы шешәсе – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.
Dimensions & Packaging: The height of the product is 240mm and the length and width are 110 mm.
Tags: Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
Production Technology: In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
Design Challenge: The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
Research: In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
Inspiration: The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
Project Duration: The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
Operation Flow: This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.