72 Xiangyu The Conqueror Liquor Спиртлы эчемлек шешәсе өчен упаковка by Lubo Cao, Xiaoqiang Hu and Pengfei Dai is a highly esteemed winner of the very prestigious 2024 A' Design Award Бронза бүләге in Упаковка Дизайны Competition Category.
БронзаУпаковка· 2024
72 Xiangyu The Conqueror Liquor Спиртлы эчемлек шешәсе өчен упаковка
by Lubo Cao, Xiaoqiang Hu and Pengfei Dai
Client: Hubei Shihua Liquor Co., Ltd
A' Design Award Бронза бүләге Winner in Упаковка Category
- 14,259
- Verified Award Winner
- Verify Award Status for #159759
The Design
About 72 Xiangyu The Conqueror Liquor Спиртлы эчемлек шешәсе өчен упаковка
72 Xiangyu The Conqueror исемле спиртлы эчемлек упаковкасы кытай байцзюсы өчен эшләнгән шешә ул. Шешә треногага охшатып ясалган, бу форма кытай тарихында һәм мәдәниятендә горурлык һәм көчне гәүдәләндерә. Шешәнең өске өлеше Ян Шэньнун императорының үгез башы рәвешендә эшләнгән, бу зирәклек һәм батырлык символы. Төп төс — кара, ә алтын, бронза һәм кызыл акцентлар визуаль контраст тудыра. Треногага бәйле бөгәрләнгән символлар рельефлы итеп эшләнгән. Төсле өлкәләр ялтырап тора, ә кара өлкәләр матур, ялтырамый торган өслеккә ия. Упаковка банкетлар өчен һәм бүләк итеп тапшыру өчен исәпләнгән.
The Recognition
About the A' Design Award Бронза бүләге
72 Xiangyu The Conqueror Liquor Спиртлы эчемлек шешәсе өчен упаковка – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. 72 Xiangyu The Conqueror Liquor Спиртлы эчемлек шешәсе өчен упаковка югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. 72 Xiangyu The Conqueror Liquor Спиртлы эчемлек шешәсе өчен упаковка ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is inspired by Xiang Yu, the Overlord of Western Chu, who wore golden armor and raised the tripod. The bottle's crown is modeled on the ox head of Emperor Yan Shennong. The bottle is dominated by black with gold, bronze, and red accents. This color palette creates a striking visual contrast while exuding a classic and noble feel, as well as a strong historical and cultural touch.
- Dimensions & Packaging
- Length*width*height: 20.7x15.4x30.8cm
Capacity: 500ml - Tags
- Premium wine, hold a significant value of collection, cultural inheritance, artifact shape with traditional Chinese culture, manufactured by multiple processes.
- Production Technology
- The bottle's curved symbol related to the tripod uses an embossing process. Visually striking areas in gold, bronze, and red are given a glossy finish, and the dominant black area uses a matte process. Multiple processes create a layered visual effect and a sumptuous noble feel. The wine boasts a rare flavor and a more significant collection value because it is made from raw pulp, the alcohol content of which is naturally reduced after 20 years in the cellar.
- Design Challenge
- The challenge for this design is how to create this 72° Xiangyu the conqueror liquor with both a unique appearance and high quality, which requires striking a balance between tradition and innovation. Breaking the boundaries of traditional wine design, we've borrowed from the traditional Chinese symbol of the tripod and the shape of Emperor Yan Shennong’s ox head, combined with the stately color scheme with a historical touch, to create a highly recognizable wine profile with rich stories.
- Research
- Premium wine has become an essential element in various occasions in China. A well-brewed quality wine is always a representation of respect, celebration, or sharing. The 72° Xiangyu the conqueror liquor exhibits superior quality in flavor and indicates its unique cultural connotation from the inside out, highlighting its sharing significance among a variety of wines.
- Inspiration
- The bottle is shaped like a tripod, which represents dignity and power in Chinese history and culture. Xiang Yu's lifting of the tripod is considered strong and intrepid, earning him the title of "Overlord". This title is introduced into the product name and design inspiration to ensure its consistency. The bottle's crown resembles the shape of Emperor Yan Shennong's ox head - a symbol of wisdom and courage- adding a unique cultural connotation to its appearance.
- Project Duration
- The project finished in October 2021.
- Operation Flow
- Wine is a good offer at high-level business banquets and a precious gift. This design is an artwork with good flavor and an attractive look, exhibiting a strong historical and cultural touch. Its appearance incorporates historical and cultural allusions, resembling a valuable artifact. The rich flavor and aroma complement its allusion-inspired appearance. Each drop is reminiscent of the memory of history. This noble and elegant wine is suitable for banquets and is a respect for recipients.
- Team Members
- Lubo Cao, Xiaoqiang Hu, Pengfei Dai
- Image Credits
- HUBEI SHIHUA LIQUOR CO.,LTD
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