Hwg Campus Lu Ориентлаштыру системасы by Thomas Geissert

Hwg Campus Lu Ориентлаштыру системасы by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award Бронза бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.

БронзаГрафика· 2025

Hwg Campus Lu Ориентлаштыру системасы

by Thomas Geissert

Client: Teamgeissert

A' Design Award Бронза бүләге Winner in Графика Category

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Colors

The Design

About Hwg Campus Lu Ориентлаштыру системасы

Максат - үзенчәлекле һәм оригиналь система булдыру иде. Шуңа күрә билгеләр һәм мәгълүмат системасы ачык дизайн теленә ия һәм яңа бинаның архитектура элементларын чагылдыра. Төс концепциясе ориентлашуны җиңеләйтә. Ул студентларны тышта (автотоктау мәйданы, кампус) каршылый һәм мәгълүматландыра, аларны керү урыннарына җиткерә һәм биналар эчендә кирәкле бүлекләргә һәм объектларга юнәлтә. Төп игътибар укылучанлыкка, ирешемлелеккә һәм танылуга юнәлтелгән. Кыска вакытлы тенденцияләргә буйсынмый, ә форма һәм материал ягыннан тотрыклы булган чишелеш эшләнде.

The Recognition

About the A' Design Award Бронза бүләге

Hwg Campus Lu Ориентлаштыру системасы – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Hwg Campus Lu Ориентлаштыру системасы югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Hwg Campus Lu Ориентлаштыру системасы ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT