Grace Flow Protein Boost Эчемлек шешәсе упаковкасы by Jeff Wu

Grace Flow Protein Boost Эчемлек шешәсе упаковкасы by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Бронза бүләге in Упаковка Дизайны Competition Category.

БронзаУпаковка· 2025

Grace Flow Protein Boost Эчемлек шешәсе упаковкасы

by Jeff Wu

A' Design Award Бронза бүләге Winner in Упаковка Category

11,578

Verified Award Winner

Verify Award Status for #164480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grace Flow Protein Boost Эчемлек шешәсе упаковкасы

Grace Flow Protein Boost — яшь фитнес сөючеләргә адресланган, югары протеинлы функциональ эчемлек өчен эшләнгән шешә упаковкасы дизайны. Сыек протеинны ачып шунда ук эчәргә мөмкин, протеин порошогы кебек болгатып торасы юк. Төп визуаль элемент кытай телендәге "cool" (салкын, шәп) иероглифын бренд исеме белән латин хәрефләрендә берләштерә, һәм алар уртак штрихларга ия. Шешә муены тотка рәвешендә эшләнгән, ә төс аермалары тәмнәрне күрсәтә. Шешә PET материалыннан суза-өрү калыплау ысулы белән ясалган, ә бөтен корпусны металл төстәге җылылык белән кысылучы плёнка каплап тора.

The Recognition

About the A' Design Award Бронза бүләге

Grace Flow Protein Boost Эчемлек шешәсе упаковкасы – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Grace Flow Protein Boost Эчемлек шешәсе упаковкасы югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Grace Flow Protein Boost Эчемлек шешәсе упаковкасы ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu