Seek AI Мәгълүматлар Аналитикасы Веб-Кушымтасы by Eric Wu

Seek AI Мәгълүматлар Аналитикасы Веб-Кушымтасы by Eric Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Тимер бүләге in Программа Тәэмин Дизайны Competition Category.

ТимерПрограмма Тәэмин· 2025

Seek AI Мәгълүматлар Аналитикасы Веб-Кушымтасы

by Eric Wu

Client: Seek AI

A' Design Award Тимер бүләге Winner in Программа Тәэмин Category

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The Design

About Seek AI Мәгълүматлар Аналитикасы Веб-Кушымтасы

Seek AI — бу бизнес кулланучыларга үз мәгълүматлары турында гади телдә сораулар бирергә мөмкинлек бирүче веб-кушымта. Seek AI табигый телдәге сорауларны зур тел модельләре һәм махсус агент архитектурасы ярдәмендә SQL коды рәвешенә әйләндерә. Платформа Snowflake, BigQuery һәм Redshift кебек мәгълүмат саклагычлары белән тоташа. Чат интерфейсы киңәйтелә торган SQL мөхәррире белән берләштерелгән, шуңа күрә һәр сорауны карап чыгарга һәм камилләштерергә мөмкин. Ярдәмче панель мөхәррир эчендәге эшне куллап-хуплый. Кулланучылар шулай ук визуализацияләр булдыра ала һәм нәтиҗәләрне хезмәттәшләр белән бүлешә ала.

The Recognition

About the A' Design Award Тимер бүләге

Seek AI Мәгълүматлар Аналитикасы Веб-Кушымтасы – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Seek AI Мәгълүматлар Аналитикасы Веб-Кушымтасы югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Seek AI Мәгълүматлар Аналитикасы Веб-Кушымтасы җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu