Labo De Dermafirm Luxury Cosmetics Rebrand by Ming Tung

Labo De Dermafirm Luxury Cosmetics Rebrand by Ming Tung is a highly esteemed winner of the very prestigious 2025 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.

КөмешУпаковка· 2025

Labo De Dermafirm Luxury Cosmetics Rebrand

by Ming Tung

Client: Ming Tung

A' Design Award Көмеш бүләге Winner in Упаковка Category

13,146
Verified Award Winner
Verify Award Status for #166368

View at A' Design Award Press Release Award Badge

The Design

About Labo De Dermafirm Luxury Cosmetics Rebrand

The rebranding of Labo De Dermafirm Luxury Cosmetics centers around a logo that embodies the brand's core philosophy and technological expertise. Inspired by Biotoc and purifying water technologies, the new design symbolizes the brand's six key ingredients through elegant, circular forms reminiscent of water droplets and cellular structures. This visual language conveys purity, reliability, and scientific performance, aligning with the brand's commitment to clean and advanced skincare formulations.

The Recognition

About the A' Design Award Көмеш бүләге

Labo De Dermafirm Luxury Cosmetics Rebrand – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Labo De Dermafirm Luxury Cosmetics Rebrand искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Labo De Dermafirm Luxury Cosmetics Rebrand – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At DERMAFIRM, we are committed to advancing dermatological excellence by developing reliable and safe products made with high-purity and clean ingredients. Our mission is grounded in years of clinical research and expertise at our in-house laboratory, ensuring that every formula is both effective and precise. Embracing sustainability, inclusivity, and transparency as our core values.
Dimensions & Packaging: 63 mm × 88 mm
Production Technology: 1. Primary package bottle: HEINZ-GLASS GROUP sustainable glass. A German glass supplier, excels in sustainable glass.

2. Primary package cap: Stainless steel by
Taihang Technology Co., Ltd. and TRongsheng CNC Precision Engraving from China.

3. Primary package tube: Seaweed by SWAY.
Does not have this specific printing method but could build future development.

4. 2ndary package box: Neenah Paper Classic Crest® Cover Solar White Super Smooth 80 lb.
Design Challenge: Problem:
The current Product Detail Page (PDP) does not effectively highlight the benefits of key ingredients, making it difficult for consumers to understand the value of the products. Additionally,
ne orano s e strioution is currenuv mileo lo e-commerce. wnicn
restricts customer reach and brand exposure. There is also a lack of consistency across product lines, leading to potential
contusion ana weakenea orana laenuty.

Solution:
To address these issues, the PDP should be revised to prominently promote the benefits of ingredients, making it easier for consumers to appreciate the product's value. Expanding distribution to include retail channels will help broaden the customer base and increase brand visibility. Furthermore, implementing a consistent brand color scheme in retail settings will enhance brand recognition, and utilizing in-house manufacturing will ensure quality and
uniformity across all product lines.
Research: Alpha
Inspiration: The concept of this logo is an indication of the 6 key ingredients of the brand, representing the advanced technologies and formulations. Building
a pure, reliable, clean performance.

The inspiration behind the logo is from the BIOTOC and purify-water technology. Emphasizing the concepts with circular shapes like water drops and cells.
Project Duration: 8
Operation Flow: Prototype
Image Credits: Ming Tung