L'Atelier Five Ltd. авторлыгында Diageo Travel Retail Retail Interьеры Дизайны

L'Atelier Five Ltd. авторлыгындагы Diageo Travel Retail Retail Interьеры Дизайны — Интерьер Мәйданы һәм Күргәзмә Дизайны ярыш категориясендә бик абруйлы 2025 A' Design Award Бронза бүләге лауреаты.

БронзаИнтерьер· 2025

Diageo Travel Retail Retail Interьеры Дизайны

автор: L'Atelier Five Ltd.

Заказчы: L'Atelier Five Ltd

Интерьер категориясендә A' Design Award Бронза бүләге лауреаты

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Сайтка керү A' Design Award'та карау Матбугат релизы Бүләк бейджигы

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Дизайн

Diageo Travel Retail Retail Interьеры Дизайны турында

Diageo Travel Retail — Сеулдагы Инчхон Халыкара Аэропортының люкс терминалы өчен эшләнгән "кызыл эчендә кызыл" (shop-in-shop) интерьер дизайны. Кызыл мәйданы 40.12 квадрат метр тәшкил итә, ә стеналарының биеклеге 2.7 метр. Термоформалаштырылган Corian материалыннан ясалган скульптур стеналар, ташны сыекча әйләндерү идеясен алгы планга куеп, мәйдан буенча йомшак итеп кыйгачланып китә. Тишекле металл, махсус эшләнгән дисплей блоклары һәм заказга ясалган мебель интерьерны тәмамлый. Кыйгач планлаштыру килүчеләрне бер тыныч һәм бердәм мөхиттә берничә виски маркасын тәкдим итүче маршрут буенча алып бара.

Таныш

A' Design Award Бронза бүләге турында

Diageo Travel Retail Retail Interьеры Дизайны – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Diageo Travel Retail Retail Interьеры Дизайны югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Diageo Travel Retail Retail Interьеры Дизайны ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Үлчәмнәр һәм упаковка: 40.12 meter square
2.7M tall walls
Тегләр: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Җитештерү технологиясе: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Дизайн бирелмәсе: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Тикшеренү: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Илһам: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Проект озынлыгы: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Эш процессы: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Патентлар: Diageo Scotland Ltd
Команда әгъзалары: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Рәсем авторлары: L’Atelier Five Ltd. and Diageo Scotland Ltd.