Espada Selvagem Визуаль Идентификация by Pedro Panetto

Espada Selvagem Визуаль Идентификация by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award Бронза бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.

БронзаГрафика· 2025

Espada Selvagem Визуаль Идентификация

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Бронза бүләге Winner in Графика Category

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Verified Award Winner

Verify Award Status for #170535

View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Визуаль Идентификация

Espada Selvagem — Бразилиядәге урта гасыр фехтование клубы өчен визуаль идентификация. Дизайн борынгы геральдика хайваннарыннан рухланып, заманча стильдә яңадан эшләнгән. Ягуар сайланган, чөнки бу хайван Бразилиягә хас һәм тизлек, энергия һәм ярышучанлык хисен бирә. Ягуарның таплары хәрәкәт хисе тудыручы түгәрәкләрдән тора. Рәсем алтын пропорция кагыйдәсенә нигезләнгән. Символ вектор форматында эшләнгән, шуңа күрә идентификацияне төрле үлчәмнәрдә формаларга, нашивкаларга, китапларга, медальләргә, флагларга һәм социаль челтәрләргә кулланырга мөмкин.

The Recognition

About the A' Design Award Бронза бүләге

Espada Selvagem Визуаль Идентификация – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Espada Selvagem Визуаль Идентификация югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Espada Selvagem Визуаль Идентификация ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.