Gushu Jinzhu Кипкән җимеш өчен төргәк by Chushan Design

Gushu Jinzhu Кипкән җимеш өчен төргәк by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Алтын бүләге in Упаковка Дизайны Competition Category.

АлтынУпаковка· 2025

Gushu Jinzhu Кипкән җимеш өчен төргәк

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award Алтын бүләге Winner in Упаковка Category

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Verified Award Winner
Verify Award Status for #170992

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gushu Jinzhu Кипкән җимеш өчен төргәк

Гушу Цзиньчжу — кипкән лонган җимеше өчен эшләнгән бүләк тартмасы. Тартма капкач һәм нигез структурасын куллана һәм 360 x 240 x 90 миллиметр үлчәмендә. Тышкы ягында гасырлар буе үскән лонган агачы алтын фольга белән язылган хәрефләр, уеп ясалган текстуралар һәм лонган үрентеләре белән уралган пар Лун фигуралары белән сурәтләнгән. Эчке плакат традицион киптерү һөнәрен һәм дымнан саклау функциясен тасвирлый. Тартмада ботаник этикеткалы дүрт акрил савыт һәм җимеш тәлинкәсе булып хезмәт итүче 130 миллиметрлы селадон ялтыравыклы чәй касәсе урнашкан. Кызгылт-сары кызыл төс бәйрәм вакыйгасын билгели.

The Recognition

About the A' Design Award Алтын бүләге

Gushu Jinzhu Кипкән җимеш өчен төргәк – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. Gushu Jinzhu Кипкән җимеш өчен төргәк чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. Gushu Jinzhu Кипкән җимеш өчен төргәк көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
Dimensions & Packaging: The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
Tags: Dried Fruit, Loong, Song, Ceramics, food
Production Technology: This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
Design Challenge: How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
Research: This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
Inspiration: Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
Project Duration: The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
Operation Flow: The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
Team Members: Yin peng
Li linlin
Zeng menghao
Image Credits: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.