1045 Coffee Beans Кап-кача by Natalya Bilousova

1045 Coffee Beans Кап-кача by Natalya Bilousova is a highly esteemed winner of the very prestigious 2025 A' Design Award Бронза бүләге in Упаковка Дизайны Competition Category.

БронзаУпаковка· 2025

1045 Coffee Beans Кап-кача

by Natalya Bilousova

Client: 1045 Coffee

A' Design Award Бронза бүләге Winner in Упаковка Category

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Colors

The Design

About 1045 Coffee Beans Кап-кача

1045 Coffee кап-кача дизайны Калгари шәһәренең биеклеген алмаз формалы логотип һәм калын 1045 саннары белән тоташтыра, шәһәрнең билгеле таулы ландшафтын символлаштыра. Перспектива сызыклары тау күләгәләрен һәм кофе кырларын хәтергә китерә, традицион тау образларыннан ераклаша. Кофе тоннарыннан рухландырылган төс палитрасы эспрессо өчен тумрак, ә фильтр катнашмалары өчен ачыграк төсләр куллана. Традицион кара кофе капчыклары һәм премиум этикетка-ябыштырмалар функциональлекне һәм нәфислекне берләштерә, таныла алуны тәэмин итеп, брендның сыйфатка һәм осталыкка булган тугрылыгын чагылдыра.

The Recognition

About the A' Design Award Бронза бүләге

1045 Coffee Beans Кап-кача – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. 1045 Coffee Beans Кап-кача югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. 1045 Coffee Beans Кап-кача ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
Dimensions & Packaging: Label size 110 x 160 mm, coffee bag 135 x 260 mm
Tags: packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
Production Technology: The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
Design Challenge: The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
Research: The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
Inspiration: The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
Project Duration: Calgary, Canada, the project began in May and ended in August, 2024
Operation Flow: The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
Team Members: Natalya Bilousova
Image Credits: Natalya Bilousova, 2025