Congtai Huofenzi V10 Аракы шешәсе өчен упаковка by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Алтын бүләге in Упаковка Дизайны Competition Category.
АлтынУпаковка· 2026
Congtai Huofenzi V10 Аракы шешәсе өчен упаковка
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award Алтын бүләге Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #173419The Design
About Congtai Huofenzi V10 Аракы шешәсе өчен упаковка
Congtai Huofenzi V10 — премиум класслы байцзю өчен упаковка дизайны, һәм ул Huofenzi V сериясендәге зодиак темасына багышланган беренче чыгарылыш. Шешәдәге иллюстрациядә Congtai байцзюның хуш исенә тартылып, ерактан килгән һәм эчкәннән соң үзгәргән елан сурәтләнгән. Елан V хәрефе формасында бөгелә һәм серия логотибы белән бербөтен булып кушыла. Еланның гәүдәсенә молекуляр һәм чүпрә мотивлары, дөге һәм традицион бизәкләр үрелгән. Иллюстрация пыяла шешәгә деколь яндыру технологиясе ярдәмендә төшерелгән. Шешәнең үлчәмнәре — 105 x 105 x 308 миллиметр.
The Recognition
About the A' Design Award Алтын бүләге
Congtai Huofenzi V10 Аракы шешәсе өчен упаковка – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. Congtai Huofenzi V10 Аракы шешәсе өчен упаковка чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. Congtai Huofenzi V10 Аракы шешәсе өчен упаковка көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
- Dimensions & Packaging
- 105mm×105mm×308mm
- Tags
- Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
- Production Technology
- Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
- Design Challenge
- The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Research
- The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
- Inspiration
- Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
- Project Duration
- Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co. - Operation Flow
- The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
- Team Members
- Wen Liu
Rui Zhou
Zhuowei Zhang
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