Reforma Төп функция: Сәүдә күргәзмәсе экспозициясе by Nattakul Sevikul – Okrit Co., Ltd.

Reforma Төп функция: Сәүдә күргәзмәсе экспозициясе by Nattakul Sevikul – Okrit Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award Тимер бүләге in Сәүдә Күргәзмәсе Архитектурасы, Интерьерлары һәм Экспозиция Дизайны Competition Category.

ТимерСәүдә Күргәзмәсе· 2026

Reforma Төп функция: Сәүдә күргәзмәсе экспозициясе

by Nattakul Sevikul – Okrit Co., Ltd.

Client: Kasikornbank Public Company Limited

A' Design Award Тимер бүләге Winner in Сәүдә Күргәзмәсе Category

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Colors

The Design

About Reforma Төп функция: Сәүдә күргәзмәсе экспозициясе

Reforma проекты Plasbricks ярдәмендә тотрыклы чара архитектурасына якын килүне тәкъдим итә — бу икенчел эшкәртелгән пластиктан ясалган модульле система. Ул бу альтернатив материалны зур масштаблы күргәзмә төзелешендә куллануны өйрәнә. Үзара ялганучан система эффектив җыюга һәм сүтүгә мөмкинлек бирә, әйләнә-тирә мохиткә тәэсирне киметә һәм өстәмә эшкәртүдән саклый. Нәтиҗәдә материал ачыклыгы һәм коммерция кулланмаларында циркуляр дизайн өчен гамәли стратегияләр белән билгеләнгән структура барлыкка килә.

The Recognition

About the A' Design Award Тимер бүләге

Reforma Төп функция: Сәүдә күргәзмәсе экспозициясе – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Reforma Төп функция: Сәүдә күргәзмәсе экспозициясе югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Reforma Төп функция: Сәүдә күргәзмәсе экспозициясе җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sustainable architecture-inspired booth introducing Plasbricks, a modular system for creating temporary structures from upcycled plastic blocks. Designed for Kasikornbank as a physicalization of ESG commitment, it exemplifies circular economy principles. The interlocking block system enables quick, low-impact construction and deconstruction, minimizing waste and carbon emissions. Fully managed by OKRIT Co., Ltd. from conception to execution, it sets a standard for eco-friendly brand environments
Dimensions & Packaging: The Reforma exhibition measures 25,000 mm (W) x 20,000 mm (D) x 5,000 mm (H). Its core structure is composed of Plasbricks-high-compression interlocking blocks made from recycled plastic-combined with a reusable steel frame to support branding elements and heavy loads. All components are modular, allowing for fast, clean assembly and repeated use at roadshow events.
Tags: Trade Show Exhibit, Sustainable Design, Modular Architecture, Upcycled Materials, Circular Economy, Eco-Friendly Booth, Green Building, Temporary Structure, Plastic Recycling, Exhibition Design
Production Technology: The initiative utilizes a prefabricated modular building system that employs Plasbricks-interlocking blocks created from recycled plastic. OKRIT Co., Ltd. managed the technical integration, which included acquiring finished modules, creating detailed fabrication plans, and overseeing the installation at the site. The dry-assembly technique guarantees structural accuracy, facilitates straightforward disassembly, and promotes long-term reusability, all while reducing labor, dust, and finishing waste at the location.
Design Challenge: The main challenge was how to create a large-scale, brand-consistient structure using an unconventional Plasbrick framework. Structural stability at five metres height; lights and screens worked into the modular grid - this was all difficult technically. Obtaining materials as well as planning for recycling complicated logistics matters. The major barrier was using recycled plastics to build a system capable of producing a premium, long-lasting and emotionally satisfying brand experience.
Research: The purpose of this design research is to explore the use of Plasbricks—upcycled plastic blocks—in temporary architecture. After analyzing the material and connection limits, we devised a structural and logistical plan. Prototyping and live testing, along with branding opportunities at a major trade show, yielded excellent results: the material met all structural demands. This process demonstrates a viable approach to incorporating sustainable materials into commercial design effectively.
Inspiration: This project was motivated by turning plastic waste into a usable design material. The designers sought harmony with the circular economy, water preservation, and reversing unsustainable habits of the oil age. This led to Plasbricks - a modular set made from upcycled plastic, selected for tensile strength and sustainable sourcing. This inspired a design enabling forward-looking brands like Kasikornbank to bring their net-zero aspirations to life in a physical space.
Project Duration: The Reforma initiative took its first steps in January 2025, in the vibrant city of Nonthaburi, Thailand. A focused preproduction phase lasted 14 days, paving the way for a 3-day on-site assembly at the renowned Impact Challenger venue. This innovative booth made its debut in May 2025 at the Money Expo, only to be carefully dismantled overnight after the event concluded. Crafted with versatility in mind, the structure has since found new life in various settings, embodying a commitment to sustainability and significantly reducing its environmental impact.
Operation Flow: Reforma’s modular design is a breeze to assemble and effortlessly transitions from one event to another. With a snap, it transforms any space into a captivating venue. Its inviting open-plan layout beckons visitors to explore, while interactive screens and cozy seating invite them to linger a little longer. The outcome? A welcoming hub that not only informs but also celebrates sustainability, creating a space that feels lived in and alive.
Patents: Copyright © 2025 OKRIT Co., Ltd. All rights reserved.
“Plasbricks” is a patented modular material system. All patent rights belong to its original holder. OKRIT Co., Ltd. has applied the material within the ReForma project as part of its architectural integration and design innovation.
Team Members: Designer : Parrinya Keawdoungthean
Creative Director: Nattapong Khanomwet
Project Director: Nattakul Sevikul
Producer: Paphanphat Vattanasiriseth
Production Director: Nattapong Saevarnee
Image Credits: Image #1: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #2: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #3: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #4: Photographer Chaovarith Poonphol, ReForma, 2025.
Image #5: Photographer Chaovarith Poonphol, ReForma, 2025.