Ace Play Sport Сәүдә урыны by Zhu Shi Design Studio

Ace Play Sport Сәүдә урыны by Zhu Shi Design Studio is a highly esteemed winner of the very prestigious 2026 A' Design Award Тимер бүләге in Интерьер Мәйданы һәм Күргәзмә Дизайны Competition Category.

ТимерИнтерьер· 2026

Ace Play Sport Сәүдә урыны

by Zhu Shi Design Studio

Client: Zhu Shi Design Studio

A' Design Award Тимер бүләге Winner in Интерьер Category

4,583

Verified Award Winner

Verify Award Status for #174633

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ace Play Sport Сәүдә урыны

Ace Play Sport — Тайваньдагы 50 яшьлек сәүдә йортында урнашкан бадминтон җиһазлары өчен сәүдә урыны. 70 квадрат метрлы интерьер тар планлы, көндезге яктылык бер яктан гына керә. Аркададан башланган авыш түшәм килүчеләрне эчкә таба юнәлтә. Үзәк зонаны эче куыш аркалы витрина утравы ныгыта. Эшкәртелмәгән каен фанерасы җылылык һәм түбән эмиссия бирә, ә тонык металлик буяу һәм шомартылган плитка тизлекне искә төшерә. Яктылык таратучы мембрана түшәм тигез балкыш тарата. Дизайн бадминтон мирасын хәзерге заман сәүдәсе белән бәйли.

The Recognition

About the A' Design Award Тимер бүләге

Ace Play Sport Сәүдә урыны – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Ace Play Sport Сәүдә урыны югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Ace Play Sport Сәүдә урыны җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extends beyond the interior, beginning at the arcade where a sharply angled ceiling guides the eye inward like a shuttlecock slicing through air. The brand logo, placed subtly along the angled plane, lets badminton's imagery define identity. Inside, silver-toned metal and sweeping curves evoke speed, shaping an immersive retail experience. A hollow arched display island, inspired by shuttlecock rhythm, anchors the space. Flanking walls contrast past and future: a warm wooden pegboard versus sleek silver finishes, uniting tradition with modernity.
Dimensions & Packaging: The 70m2 shophouse features a narrow layout with daylight from only one side. To align with the theme of motion, the designer restructured the plan to guide a sense of speed from the arcade inward. The windowless central zone became the main display and interaction area, drawing visitors deeper inside. A light membrane ceiling expands vertical space, brightening the axis and easing the enclosure. At the far end, a soft staircase turn veiled with sheer curtains gently shapes sightlines and flow, echoing badminton's balance of speed and rhythm.
Tags: Street house, badminton, beveled ceilings, wood tone, silver tone, speed, eco-friendly building materials, sports.
Production Technology: The space is defined by the contrast of warm wood and cool silver. Natural birch plywood, left unfinished to reveal its grain, brings warmth while minimizing VOCs. Silver tones appear in matte metallic paint and polished tiles, shaping light flow with a modern edge. The palette blends cool whites and natural wood, balanced by daylight and a light-diffusing membrane ceiling that casts an even glow. Under this soft illumination, the environment feels calm and refined, where human warmth and technological precision meet in quiet dialogue.
Design Challenge: The project's main challenge was to stand out among a row of uniform old shophouses. Instead of bold signage or lightboxes, the designer chose a restrained approach, creating identity through an angled ceiling, shuttlecock-inspired display island, and triangular markers. These elements form a distinct yet subtle language, resisting retail cliches. Passersby are drawn by interior brightness and thoughtful contrasts, not spectacle. The space asserts quiet confidence, breathing new rhythm and purpose into the 50-year-old structure.
Research: Housed in a 50-year-old shophouse, the project fuses badminton culture with contemporary design to create an immersive retail experience. Dynamic spatial elements, refined materials, and atmospheric lighting reimagine the sports store as a stage for cultural storytelling. At Ace Play Sport, woodgrain with growth rings conveys heritage and warmth, while matte metallic finishes express speed and innovation. Their harmony embodies badminton's dual nature, tradition, and evolution, shaping a retail space with both cultural depth and forward vision.
Inspiration: The project showcases and sells badminton equipment yet avoids the typical showroom aesthetic, instead embracing a human-centered, cultural approach. With origins in the 18th century, badminton carries both history and graceful rhythm. The design honors this heritage by reinterpreting materials and space through time and speed. Set in a 50-year-old shophouse, wood evokes tradition while silver suggests speed and technology. Their dialogue creates a refined stage that transcends commerce, narrating the cultural and aesthetic spirit of badminton.
Project Duration: The project finished in December 2024 in Taiwan.
Operation Flow: Since opening, AcePlay Sport has reshaped the community's view of sports retail. Even those outside its target demographic are drawn in, first pausing at the bench under the arcade, then entering, intrigued by the inviting atmosphere. The design aligns closely with the brand's identity, boosting both traffic and return rates. Instead of a hard sell, products are presented with subtle rhythm, blending heritage and innovation. This approach attracts diverse visitors and transforms shopping into an immersive, memorable experience.
Team Members: Hung-Ting Chen
Image Credits: Zhu Shi Design Studio