Connect To Turkiye Aegean Part Мәдәни чара by Turkish Airlines

Connect To Turkiye Aegean Part Мәдәни чара by Turkish Airlines is a highly esteemed winner of the very prestigious 2026 A' Design Award Тимер бүләге in Чара һәм Вакыйга Дизайны Competition Category.

ТимерЧара· 2026

Connect To Turkiye Aegean Part Мәдәни чара

by Turkish Airlines

Client: Turkish Airlines

A' Design Award Тимер бүләге Winner in Чара Category

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Verified Award Winner
Verify Award Status for #175016

View at A' Design Award Press Release Award Badge

Colors

The Design

About Connect To Turkiye Aegean Part Мәдәни чара

Connect To Turkiye Aegean Part — бер урында уздырыла торган гадәти чара түгел, ә хәрәкәттәге хикәя буларак уйланылган күпшәһәрле мәдәни чара. Кунакларны берничә шәһәр буйлап озата баралар, һәм һәр шәһәр үзенең темасын һәм хисси тәҗрибәсен тәкъдим итә. Аралашу экраннар аша түгел, ә пространство, хикәя һәм мохит аша бара. Эфес археологик урынында барлык инсталляцияләр биектәге модульле платформаларда корылды, шуңа күрә борынгы җиргә ябыштыргычлар, беркеткечләр яки авыр җиһазлар кагылмады. Мирасны саклау һәм җирле үзенчәлек тамаша һәм колачтан өстен куела.

The Recognition

About the A' Design Award Тимер бүләге

Connect To Turkiye Aegean Part Мәдәни чара – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Connect To Turkiye Aegean Part Мәдәни чара югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Connect To Turkiye Aegean Part Мәдәни чара җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Tags: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Production Technology: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Design Challenge: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Research: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Inspiration: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Project Duration: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Operation Flow: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Image Credits: All visual and media credits: Turkish Airlines