Nanpi Hardware Бренд Идентификациясе by Sxdesign is a highly esteemed winner of the very prestigious 2026 A' Design Award Көмеш бүләге in Реклама, Маркетинг һәм Коммуникация Дизайны Competition Category.
КөмешРеклама· 2026
Nanpi Hardware Бренд Идентификациясе
by Sxdesign
Client: Nanpi Hardware
A' Design Award Көмеш бүләге Winner in Реклама Category
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The Design
About Nanpi Hardware Бренд Идентификациясе
Nanpi Hardware — Кытайның Хэбэй провинциясендәге Наньпи өязендәге металл эшкәртү кластеры өчен булдырылган бренд идентификациясе. Билге тангенс геометриясе белән сызылган квадрат һәм түгәрәкне берләштерә. Барлыкка килгән форма капка буларак та, шулай ук төзәтү ноктасы (мишень сеткасы) буларак та укыла, бу тупланган төгәллекне чагылдыра. Позитив пространство N хәрефен күрсәтә, ә калибрланган ярык негатив пространствода P хәрефен ача. Ике параметрлы тикшеренү 147 вариант тудырды, аларның һәрберсе 10 мм зурлыкта ачыклыкка сынап каралды. Геометрия шулай ук өч үлчәмле тотемны да тәэмин итә, аның төп күренешләре яссы логотип белән туры килә.
The Recognition
About the A' Design Award Көмеш бүләге
Nanpi Hardware Бренд Идентификациясе – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Nanpi Hardware Бренд Идентификациясе искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Nanpi Hardware Бренд Идентификациясе – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A minimal square and circle construct forms a symbolic gate while suggesting the letter N in the positive space. A calibrated slit reveals the letter P in the negative space, forming the Nanpi initials. The mark also reads as a target reticle, expressing focused precision. Derived from the Turner cube, it supports a 3d totem whose key views align with the 2d logo.
- Dimensions & Packaging
- Scalable vector, 1 to 1 square geometry, monochrome primary with optional single spot color. Minimum reproduction size 10 mm. Clear space at least the inner circle radius on all sides. 3d version based on a cube form, suitable for metal fabrication and desktop awards. Deliverables include vector, print ready, and manufacturing files.
- Tags
- Industrial identity, Precision machining, Turner cube, Geometric logo, Negative space lettering, Parametric design, Metal fabrication, City landmark, Collective trademark, Minimalism
- Production Technology
- The symbol was built from tangent geometry and tested through a two parameter matrix that generated 147 variants. Each variant was evaluated at 10 mm minimum size for legibility and balance. Vector masters and a strict grid ensure repeatability across media. A 3d model enables machining, casting, or anodized metal fabrication for awards, gifts, and landmarks.
- Design Challenge
- The hardest challenge was to honor Turner cube heritage while achieving a simple mark that stays clear at 10 mm. Another obstacle was embedding the letters N and P through positive and negative space without harming balance. The solution used strict tangency and calibrated gaps so 2d and 3d readings remain consistent.
- Research
- Type of Research field study, benchmarking. Research Objectives define a symbol for Nanpi metalworking. Methodology brand prism mapping, geometric coding. Data Collection and Research Tools Used visits, interviews, sample set, parametric matrix. Participants or Experiments manufacturers, officials. Results abstract direction confirmed, 2d 3d mark validated. Insights and Impacts memory anchor improves recognition and export communication. Effect supports unified cluster branding.
- Inspiration
- Nanpi County in Hebei is a dense metalworking cluster whose parts often stay hidden inside larger systems. The identity needed to show craft height at a glance and speak in a global industrial language. A Turner cube, a machining benchmark, inspired a door like mark that frames Nanpi as a gateway to the world.
- Project Duration
- The project started in September 2025 in Nanpi County, Hebei, China and finished in January 2026 in Beijing, China.
- Operation Flow
- In 2d, the mark serves as the collective trademark and anchors a modular identity system across print, signage, and digital media. In 3d, the form can be rotated so the top view reads as a Turner cube while the front view reads as the logo. This multi view consistency strengthens recognition from product markings to city landmarks and gifts.
- Patents
- sxdesign
- Team Members
- Ma Rujun
Ye Hanbo
Liu Hongxiu
Zhao Guojun
Huang Hao
Chen Xu
Dr. Zhang Rong - Image Credits
- sxdesign
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