Zona Primary Function: Брендинг һәм пакетлау by Cansu Dagbagli Ferreira

Zona Primary Function: Брендинг һәм пакетлау by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award Көмеш бүләге in Реклама, Маркетинг һәм Коммуникация Дизайны Competition Category.

КөмешРеклама· 2026

Zona Primary Function: Брендинг һәм пакетлау

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award Көмеш бүләге Winner in Реклама Category

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Colors

The Design

About Zona Primary Function: Брендинг һәм пакетлау

Book Text: Zona — Анголаның беренче каты сельтеры, ул җирле мирасны заманча эстетика белән берләштерә һәм Huambo чишмәләреннән һәм Окаванго елгасыннан рухланган бренд идентификлыгы белән аерылып тора. Дизайн заманча, кыю эстетикага нигезләнгән, ул игътибарны җәлеп итү өчен монохром җимешләргә нигезләнгән төс палитраларын һәм геометрик иконкаларны куллана. Махсус логотип яшерен су чәчрәүен үз эченә ала, ул тормыш асылын һәм елгалар агышын символлаштыра. Якты төсләрне чиста, ак нигезле макет белән берләштереп, Zona яңа, рухландыргыч визуаль тәҗрибә тәкъдим итә, ул үзенең чыгышын яшь, дизайнга юнәлгән караш аша зурлый.

The Recognition

About the A' Design Award Көмеш бүләге

Zona Primary Function: Брендинг һәм пакетлау – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Zona Primary Function: Брендинг һәм пакетлау искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Zona Primary Function: Брендинг һәм пакетлау – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.