Sunday Park Төп функция: Бренд идентификлеге by Yian Xiang is a highly esteemed winner of the very prestigious 2026 A' Design Award Тимер бүләге in Реклама, Маркетинг һәм Коммуникация Дизайны Competition Category.
ТимерРеклама· 2026
Sunday Park Төп функция: Бренд идентификлеге
by Yian Xiang
Client: Xiang Yian
A' Design Award Тимер бүләге Winner in Реклама Category
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- Verified Award Winner
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The Design
About Sunday Park Төп функция: Бренд идентификлеге
Sunday Park бренд идентификлеге — хәзерге заман йорт хайваннары яшәү рәвеше өлкәсе өчен эшләнгән структуралы визуаль система. Дизайн төгәл типографика, тигезләнгән төс мөнәсәбәтләре һәм масштаблана торган тор логикасы аша сыгылмалы нигез төзи. Визуаль җылылыкны рәсми тыйнаклык белән берләштереп, система артык бизәкләрдән качып, шул ук вакытта җиңел кабул ителә һәм якын кала. Аның җайлаша торган структурасы тартмаларда, басмада һәм цифрлы платформаларда эзлекле кулланышны тәэмин итә, брендка ачыклыкны һәм озак сроклы визуаль бөтенлекне сакларга ярдәм итә.
The Recognition
About the A' Design Award Тимер бүләге
Sunday Park Төп функция: Бренд идентификлеге – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Sunday Park Төп функция: Бренд идентификлеге югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Sunday Park Төп функция: Бренд идентификлеге җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
- Dimensions & Packaging
- The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
- Tags
- Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
- Production Technology
- The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
- Design Challenge
- The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
- Research
- Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability. - Inspiration
- The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
- Project Duration
- The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
- Operation Flow
- The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
- Patents
- Copyrights belong to Xiang Yian, 2026.
- Team Members
- Xiang Yian
- Image Credits
- Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026
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