IGPizza Корпоратив Идентификация by Emanuele Grittini & Giuseppe Liuzzo

IGPizza Корпоратив Идентификация by Emanuele Grittini & Giuseppe Liuzzo is a highly esteemed winner of the very prestigious 2018 A' Design Award Тимер бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.

ТимерГрафика· 2018

IGPizza Корпоратив Идентификация

by Emanuele Grittini & Giuseppe Liuzzo

Client: IGPizza

A' Design Award Тимер бүләге Winner in Графика Category

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Verified Award Winner

Verify Award Status for #65396

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About IGPizza Корпоратив Идентификация

IGPizza — өйгә ризык ташучы пицца бренды өчен эшләнгән корпоратив идентификация. Идентификация пиццада күренгән формалардан алынган үрнәкләргә нигезләнгән, һәм бу үрнәкләр корпоратив материаллар һәм сату ноктасының планировкасы өчен кулланылган текстураларны тәшкил итә. Телен суза-суза елмаеп торган пицца персонажы бренд к тыныч, дуслык тонын бирә. Пицца упаковкасы флексография ысулы белән басыла, ә флаер-меню Pantone төсләре белән трафарет басмасы (screen printing) ысулы белән эшләнгән. Упаковка графикасында шулай ук пропаганда текстлары һәм заказ бирү турындагы мәгълүматлар урнаштырылган. Идентификация клиент белән бергәләп катнашу принцибында эшләнгән планлаштыру нигезендә эшләнгән.

The Recognition

About the A' Design Award Тимер бүләге

IGPizza Корпоратив Идентификация – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. IGPizza Корпоратив Идентификация югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. IGPizza Корпоратив Идентификация җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensions & Packaging: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Tags: Friendly, pizza, food, colorful, funny
Production Technology: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Design Challenge: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Research: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspiration: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Project Duration: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Team Members: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo